B2B Website: 6 Design Tips to Change Now
Posted: Sat Feb 22, 2025 9:23 am
When designing a B2B website, it’s crucial to ensure that it’s both functional and visually appealing – so check out these tips!
Does a B2B website just need to look professional and be straight to the point? Maybe that was true a long time ago. But today’s reality is quite different.
Because today’s users are looking for more than just a functional website. They now want an attractive layout, mobile-friendly pages – and that’s just the beginning.
“Ah, but that’s more for B2C! My business works more with B2B!”
If you really believe this, this article will help you rethink your concepts. Remember: your company sells to people – even if they do business on behalf of your company.
When your business website has the right elements that visitors tunisia mobile database demand to keep their attention, conversion rates and revenue will increase.
So read on and discover the best design practices for B2B websites.
Need a more effective B2B website? Then click below and talk to an UP2Place UX expert:
TALK TO AN EXPERT
But if you want to go it alone, check out these six tips we've prepared to help you create a B2B website that's geared towards the success of your business:
1) Integrate responsive design into mobile
With the consolidation of digital transformation , more and more users use mobile devices rather than their desktops to access content.
Read also: Mobile Marketing: 3 trends that every company should follow
Therefore, your company's website must be designed to ensure good navigability for your consumers.
This way, your company increases the likelihood of users consuming information from your corporate blog , as well as purchasing products and services using these devices.
So always prioritize responsive design. This way you can ensure that your company's website displays correctly on any screen size, from desktop to mobile.
2) Ensure your website offers a good hierarchy
When visitors browse your website, it's important that it's structured to ensure they move from page to page as naturally as possible.
So how do you do this? By following these steps:
Create website categories : Plan your website hierarchy, starting with the most important sections on the home page. Don’t include too many main categories or visitors will get lost.
Provide links to other pages : Plan how pages will be linked. Internal linking is an important part of on-page search engine optimization.
The importance of hierarchy on a B2B website goes beyond good navigation for users. It directly impacts positioning in search engines.
Does a B2B website just need to look professional and be straight to the point? Maybe that was true a long time ago. But today’s reality is quite different.
Because today’s users are looking for more than just a functional website. They now want an attractive layout, mobile-friendly pages – and that’s just the beginning.
“Ah, but that’s more for B2C! My business works more with B2B!”
If you really believe this, this article will help you rethink your concepts. Remember: your company sells to people – even if they do business on behalf of your company.
When your business website has the right elements that visitors tunisia mobile database demand to keep their attention, conversion rates and revenue will increase.
So read on and discover the best design practices for B2B websites.
Need a more effective B2B website? Then click below and talk to an UP2Place UX expert:
TALK TO AN EXPERT
But if you want to go it alone, check out these six tips we've prepared to help you create a B2B website that's geared towards the success of your business:
1) Integrate responsive design into mobile
With the consolidation of digital transformation , more and more users use mobile devices rather than their desktops to access content.
Read also: Mobile Marketing: 3 trends that every company should follow
Therefore, your company's website must be designed to ensure good navigability for your consumers.
This way, your company increases the likelihood of users consuming information from your corporate blog , as well as purchasing products and services using these devices.
So always prioritize responsive design. This way you can ensure that your company's website displays correctly on any screen size, from desktop to mobile.
2) Ensure your website offers a good hierarchy
When visitors browse your website, it's important that it's structured to ensure they move from page to page as naturally as possible.
So how do you do this? By following these steps:
Create website categories : Plan your website hierarchy, starting with the most important sections on the home page. Don’t include too many main categories or visitors will get lost.
Provide links to other pages : Plan how pages will be linked. Internal linking is an important part of on-page search engine optimization.
The importance of hierarchy on a B2B website goes beyond good navigation for users. It directly impacts positioning in search engines.