10 tips for SMEs and Startups
Posted: Mon Dec 23, 2024 6:56 am
Putting together a marketing strategy for SMEs and startups has its degree of complexity. Connecting with potential clients when you are starting a business can be complicated, especially because you lack a track record to support any sales strategy. However, the secret to success is to trade off the innovation factor for the lack of years of experience. Now, how can you be successful in your new business without dying in the attempt? On this occasion, we will give you 10 tips for SMEs and Startups that you cannot miss, let's see:
1. Be consistent
We all prefer security to too much uncertainty, and the more solid your company is and the better it gives that image. Make sure that all your products and services are developed under fixed criteria and georgia b2b list are always aligned with the main values of the brand.
2. Call the client by name
It has been proven that men and women process information better when we are addressed directly by our full name. It is pertinent that we link the client's name to that of our product so that there is a faster and, above all, more emotional identification.
3. Make temporary offers
Humans are impatient by nature and tend to want something when we know it will be available for a limited time. This behavior has evolved and has been established since the origins of man and is still very present. Don't forget to take it into account!
4. Appeal to the Zeigarnik effect
Studies have shown that we have a peculiar ability to remember those tasks that we have not completed. So it is very effective to enter the subconscious of the client through advertising teasers. In short, leaving the product in the background or announcing something without clearly revealing what it is until the mystery is revealed later.
5. Every viralization starts offline
Taking advantage of social media goes far beyond hiring a good Community Management service. Get everyone talking about you. Your best advertising campaign is your own clients, the so-called word of mouth. Make your product or service part of their regular conversations.
6. Minorities can be majorities
It's been proven that minorities are more influential in low-pressure environments. Your goal is to keep as many of them satisfied as possible and to retain them.
7. Manage variety
Don't forget to create a specialized name, image, and price for each product or service. Provide the customer with as much information as possible. Remember that if you have too many similar options, a terrible phenomenon called choice paralysis occurs , where the customer ends up not buying anything at all.
8. Up-selling and cross-selling
Once you've overcome the dilemma that can be involved in making a purchase decision, convincing the customer to buy other products is much easier. Offer them an improved version of the purchased product or a related one.
1. Be consistent
We all prefer security to too much uncertainty, and the more solid your company is and the better it gives that image. Make sure that all your products and services are developed under fixed criteria and georgia b2b list are always aligned with the main values of the brand.
2. Call the client by name
It has been proven that men and women process information better when we are addressed directly by our full name. It is pertinent that we link the client's name to that of our product so that there is a faster and, above all, more emotional identification.
3. Make temporary offers
Humans are impatient by nature and tend to want something when we know it will be available for a limited time. This behavior has evolved and has been established since the origins of man and is still very present. Don't forget to take it into account!
4. Appeal to the Zeigarnik effect
Studies have shown that we have a peculiar ability to remember those tasks that we have not completed. So it is very effective to enter the subconscious of the client through advertising teasers. In short, leaving the product in the background or announcing something without clearly revealing what it is until the mystery is revealed later.
5. Every viralization starts offline
Taking advantage of social media goes far beyond hiring a good Community Management service. Get everyone talking about you. Your best advertising campaign is your own clients, the so-called word of mouth. Make your product or service part of their regular conversations.
6. Minorities can be majorities
It's been proven that minorities are more influential in low-pressure environments. Your goal is to keep as many of them satisfied as possible and to retain them.
7. Manage variety
Don't forget to create a specialized name, image, and price for each product or service. Provide the customer with as much information as possible. Remember that if you have too many similar options, a terrible phenomenon called choice paralysis occurs , where the customer ends up not buying anything at all.
8. Up-selling and cross-selling
Once you've overcome the dilemma that can be involved in making a purchase decision, convincing the customer to buy other products is much easier. Offer them an improved version of the purchased product or a related one.