Only in this way can we objectively evaluate the real value of a set objective. And speaking of the latter, KPIs must also be set following the SMART
objectives rule :
SPECIFIC and therefore less generic and more focused towards a goal.
MEASURABLE and therefore quantifiable so you can measure the effectiveness of your actions.
ACCESSIBLE and therefore doable, not too ambitious, challenging but in line with your reach.
REALISTIC and therefore danish mobile numbers achievable and consistent with your business.
LIMITED IN TIME and therefore limited within a time frame, in order to monitor and objectively evaluate whether the objective has been achieved and with what degree of success.
Now you are in the heart of the article, in this paragraph we will clarify and list the KPIs to select.
We hate to tell you this, but like everything in the fantastic and unstable world of Digital Marketing, the answer is IT DEPENDS . Selecting the KPIs to monitor is an action that depends on many factors. The KPIs analyzed, in fact, are not always the same and vary based on the different objectives, the type of business, the communication channels selected and the results you want to achieve.
Remember: when selecting performance indicators, prioritize quality over quantity.
To make the process even easier to monitor, follow the funnel used in Inbound marketing and analyze each single action based on the position you are in: attract , convert , close and retain .
Smart KPIs like marketing goals
In the first phase ( attract ) you have to introduce your brand to people who have never heard of it. So after understanding their needs and setting your goals, select the communication channels and create content based on the needs of your audience.