Hashtag is an English word that can be translated as 'label' . It refers to the word or series of words or alphanumeric characters preceded by the hash symbol, also called a numeral or cat (#), used on certain Internet web platforms .
In this sense, hashtags are a communication tool used primarily in publications (text, videos, audios, images, etc.) on social networks, to organize, classify or group publications according to their theme or content.
What are hashtags for?
These tags allow all content with the same tag to georgia business email list be presented publicly and organized on a timeline, thus facilitating not only its location, but also the exchange of information or content between different users on certain topics or events.
Sometimes, when a hashtag is used by many users during a certain period of time, it becomes, specifically on Twitter , a Trending Topic , that is, a trend of the moment.
How do you use hashtags on different social networks? #Twitter
1) Include hashtags everywhere in your message
Tags are part of the message you post, so try to create sentences where the hashtags are part of your tweet. This way you avoid having to add them at the end of your message, or running out of space for them.
2) Use more than one Twitter hashtag, but don't overuse them!
If your message needs to use more than one tag to highlight your keywords, you should take advantage of them because it will allow your content to reach many more people. But I think that more than 2 or 3 can lead to your message no longer being relevant to users, as they become unattractive messages and will give the impression of being spam .
3) Use them when they add value to your tweet
Use tags in words that group ideas or concepts or in the most important words in your message, such as keywords.
4) Use uppercase, lowercase and abbreviations
If you use a hashtag that is made up of more than one word, it is recommended to use uppercase and lowercase letters, to be able to differentiate the words and make the tag easier to read.
5) Test your hashtag before using it
Check the effectiveness of your tag in other content, as it may already be used in other types of content that are not related to your post. It is important to choose a hashtag that is relevant to your content and, if possible, identifies with your brand.
#Google+
1 ) Include hashtags in your Google+ content
Don't leave the inclusion of these tags to chance, as Google+ automatically adds three hashtags whenever you don't include them yourself. This can cause it to tag three words that don't match your keywords. That's why you should include them!
2) Accompany your hashtags with images
If you add images to your tags, you get greater visibility for your content and therefore more visits.
3) Leave them for the end
In order not to affect the reading of your post, it's better to leave them for the end.
4) Make your content go viral by adding tags
Using the right hashtags can help you make your content go viral, so you should always add them when you post something interesting.
5) Use them when you post to communities
It's the best way to encourage participation and follow-up conversations.