Case of the online loan service "PLISKOV"

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IP telephony for finance: saved 300 thousand rubles, became 40% faster.
Content
Client
Problem
UIS products used
Result

The case was provided by Victor Pliskovsky, Deputy Taiwan WhatsApp number General Director of MKK PLISKOV LLC



Lots of incoming calls from clients? What should the operator do? Work at top speed or, on the contrary, relax – there are a lot of clients, I’ll let one through and then close ten more? This is a philosophical question. But in the second case, all ten clients will start to be lost over time. A modern, advanced manager must be a perfectionist and demand that employees process as many requests as possible.



High processing speed is not only a personal quality of the operator. It is also a properly selected tool for automation of the sales department or call center.

Now you will learn how, with the help of UIS smart telephony integrated with a CRM system, a company from a highly sought-after industry (providing loans online) saved 300,000 rubles and reduced customer service time by 40% .

Client

OOO MKK "PLISKOV" issues loans to a bank card online. The service is also available to clients with a bad credit history, moreover, the service can help create a positive credit reputation. Regular customers are offered large discounts. Unlike many other credit organizations, "PLISKOV" does not cooperate with collectors on principle. The company has been present on the market since 2015. The main office is located in Saratov.

Problem
We worked with 2 third-party cloud telephony operators.

1st operator. The tariffs were not satisfactory. An additional fee was charged for each separate service.

2nd operator. Technical support took a long time to process requests, did not fulfill promises and raised doubts about their technical competence.

It was also inconvenient to work with telephone transactions in the CRM. After talking to a client, the operator spent time manually creating a transaction and writing in the client's card about the content and results of the conversation. Because of this, the next clients waited on the line for a long time.

UIS products used

City numbers

Number 8-800

Integration with CRM Bitrix24

Voice greeting
Result
1. Ready-made one-button integration with Bitrix24 allowed us to save more than 300 thousand rubles on integrating telephony with CRM.

2. Optimized the work of the sales department. The deal is created in Bitrix24 automatically, the employee only needs to click "Save". Thanks to this, the customer service time has been reduced by 40% , and the operator is able to process a larger number of calls.

3. When you need to disable a number or create a new call distribution rule with the help of technical support, the UIS manager does everything in a matter of minutes .

4. The variety of UIS IP telephony functions allows you to easily select them for any current needs of the company.

5. At the very beginning of our cooperation, UIS managers quickly and competently recorded a voice greeting , which is very important for a reputable organization.