Artificial Intelligence can manifest itself in Marketing in multiple ways: from content generation to chatbots. All of these tools are very useful when planning or implementing a Marketing strategy. A study conducted by Salesforce revealed that 52% of people working in Marketing have used artificial intelligence tools in their professional work.
52% of people working in Marketing have used artificial intelligence tools in their professional work.
1) Content Generation
Content generation is one of the main uses of Artificial Intelligence in instagram database Marketing. Tools like Chat GPT or Copy.ai are excellent allies for creating quality content.
In the first case, you just need to ask it for ideas, and it will provide you with suggestions in a matter of seconds. However, keep in mind that these ideas require curation and won't always be 100% useful. You can also guide the tool with more specific requests to get more accurate results.
Microsoft also has its own tool called Bing Chat , which is very promising. To access it, you have to register and join a waiting list. But is Google lagging behind? Not exactly. Google has published a video on its Google Workspace channel to show how they're applying AI to their business management suite.
Additionally , there is generative AI, a type of AI that can create original content, such as text, images, music, and other types of creative content . Unlike AIs that are used for specific tasks, such as image classification or speech recognition, generative AI can create content from existing data patterns, allowing it to generate new creations.
2) Content Curation
Content curation is a process of selecting, organizing, and presenting the best content relevant to a specific topic. Artificial intelligence (AI) can be a useful tool for content curation, as it can analyze large amounts of data and filter it to find the most relevant content.
AI can help automate the content curation process by selecting the best content based on factors such as relevance, authority, and timeliness. AI-based content curation tools can be particularly useful for digital marketers and journalists, saving time and resources spent manually searching for content.