According to a study , in 2022 the number of social media users worldwide exceeded 4.623 billion, which represents 60% of the world's population. Being such popular platforms, it is common for social media for sales to be used more and more, not only for personal profiles, but by brands around the world.
Did you know that over 50% of revenue across 14 industries is generated through social selling, while 48% of companies identified reaching new buyers as a benefit of social selling?
Using social media for sales can lead to exponential business growth. For this reason, on this occasion we will review:
What are the most used social networks for sales?
What is the best social network for selling?
What are the most used social networks for sales?
There are a wide variety of platforms that can be used as social networks for sales, because they have a large number of users and features that facilitate the sales process for both B2B and B2C companies.
According to a Statista study , the most widely used social networks for sales worldwide are the following:
1. Facebook
With over 2.9 billion users, Facebook remains the most relevant social platform worldwide. It has not only established itself as a site for generating interactions, but also as the social network for sales used by 93% of marketers worldwide.
What type of business is it ideal for? One peculiarity of Facebook is that it can be functional for both B2B and B2C businesses, hosting all types of business pages and customer profiles.
Some Facebook tools that could be attractive for businesses are:
Different ad formats: image, video, sequence and collection. The latter are ideal for displaying a product catalogue;
Facebook Stories;
Automation of frequent responses through Facebook Messenger .
Online store with “buy now” buttons.
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2. Instagram
This social network began as a strong competitor of Facebook, characterized by the dissemination of highly aesthetic or artistic content, which is now known as “Instagrammable.”
Today, Instagram is part of the Facebook family (currently Meta ) and has established itself as one of the most important social networks for sales in the world.
According to data from Website Rating , this social network has more than one billion active users per month, and has managed to reach second place among the most used social networks for sales, with 78% of marketers having included it in their strategies.
What type of business is it ideal for? Instagram has several features and tools that can help optimize a business's sales, despite only being able to include a link in the bio. Given that it is characterized by being a very visual social network, it may be more advisable for B2C businesses.
Facebook Ads Manager;
Instagram Stories;
Reels;
Using hashtags to reach audiences interested in specific topics;
Purchases directly from Instagram;
Photo carousels.
Online store with “buy now” buttons.
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3. Linkedin
Linkedin is the professional social hungary phone numbers network par excellence. It is characterized by having a much more serious tone than the previous networks. Currently, this platform has more than 260 million active users per month.
This social network has become popular among students, professionals looking for work, and recruiters. It has a large database of registered companies and professionals, so the segmentation possibilities can be more precise than in other social networks for sales. For this reason, it is currently used by 61% of marketers in the world.
What type of business is it ideal for? Given the characteristics of its users, Linkedin is more effective for B2B businesses that are looking for much more specialized and professional segments.