What Improvements Did 2021 Have Over 2020?
Posted: Mon Mar 17, 2025 9:56 am
2020 was the year of COVID-19, and the key improvement was returning to the closeness and experience of brands in person.
By 2020, building branding that encourages personal connections with their communities.
The multichannel strategy began in 2020 and only accelerated in 2021. stockholder database Consumers were looking for the convenience of both physical and online store options, but they found the former limited, while e-commerce development grew rapidly.
Customers feel greater confidence in clients who offer multi-channel service.
Brand purpose: companies must have a more human, warm, and relatable image. This is achieved by showcasing their values and supporting social movements, which adds value to the brand and fosters closeness.
Businesses made the decision to move from offline to online in 2020, entering a more competitive but also broader market. In 2021, companies mustn't allow themselves to be excluded from the online world.
Online events were the stars of 2020, offering a safe form of entertainment and consumption given the current situation. In 2021, this form of brand consumption remained a double opportunity. Watching an event from one end of the world to the other is now common practice.
By 2020, building branding that encourages personal connections with their communities.
The multichannel strategy began in 2020 and only accelerated in 2021. stockholder database Consumers were looking for the convenience of both physical and online store options, but they found the former limited, while e-commerce development grew rapidly.
Customers feel greater confidence in clients who offer multi-channel service.
Brand purpose: companies must have a more human, warm, and relatable image. This is achieved by showcasing their values and supporting social movements, which adds value to the brand and fosters closeness.
Businesses made the decision to move from offline to online in 2020, entering a more competitive but also broader market. In 2021, companies mustn't allow themselves to be excluded from the online world.
Online events were the stars of 2020, offering a safe form of entertainment and consumption given the current situation. In 2021, this form of brand consumption remained a double opportunity. Watching an event from one end of the world to the other is now common practice.