Using Negative Keywords with Broad Match
Posted: Sat Dec 21, 2024 3:44 am
PPC Keyword Match Type 2: Broad Match + Modifiers
Broad match modified keywords will include “the modified term (or close variations, but not synonyms) in any order.” Your ad will only show when a user’s search includes words or close variations of your keyword (close variations can include synonyms, abbreviations, and misspellings).
As the name suggests, a broad match modifier can be seen as a middle ground between broad match and other more restrictive match types.
This match type is relatively new to Google Ads and gives you more control than broad match targeting, but also more freedom than phrase match bidding.
Broad match modifiers allow you to specify albania phone number library specific search terms that must be included for your ad to appear.
To change your broad match keywords, simply add a “ + ” sign in front of one or more words . We recommend only adding a “ + ” sign in front of the words that most closely describe your product . Your keywords will appear in a user’s search in any order.
Although broad match modifiers are similar to broad match, broad match modifiers can give you more visibility and control over how your ad budget is spent.
Broad match modifiers can be a much safer option than broad matches and may even provide a higher click-through rate (CTR). This is because your ad won’t be triggered synonymously with your keyword or related searches.
Modified broad match also offers a wide variety of searches, which can give you valuable keywords that you may not have considered before and still trigger your ad.
If you add the modifier (+) to your broad match keywords, your ad traffic will increase in relevance because modified broad match generates more targeted traffic.
Broad match modified keywords will include “the modified term (or close variations, but not synonyms) in any order.” Your ad will only show when a user’s search includes words or close variations of your keyword (close variations can include synonyms, abbreviations, and misspellings).
As the name suggests, a broad match modifier can be seen as a middle ground between broad match and other more restrictive match types.
This match type is relatively new to Google Ads and gives you more control than broad match targeting, but also more freedom than phrase match bidding.
Broad match modifiers allow you to specify albania phone number library specific search terms that must be included for your ad to appear.
To change your broad match keywords, simply add a “ + ” sign in front of one or more words . We recommend only adding a “ + ” sign in front of the words that most closely describe your product . Your keywords will appear in a user’s search in any order.
Although broad match modifiers are similar to broad match, broad match modifiers can give you more visibility and control over how your ad budget is spent.
Broad match modifiers can be a much safer option than broad matches and may even provide a higher click-through rate (CTR). This is because your ad won’t be triggered synonymously with your keyword or related searches.
Modified broad match also offers a wide variety of searches, which can give you valuable keywords that you may not have considered before and still trigger your ad.
If you add the modifier (+) to your broad match keywords, your ad traffic will increase in relevance because modified broad match generates more targeted traffic.