Awareness. New visits to the site within a given period of time.
Posted: Mon Mar 17, 2025 10:44 am
That's why measuring purchase intent requires several steps to consider:
Define the objectives. That is, determine what you want to bc data brazil achieve with the strategy at each stage of the sales funnel .
Define micro and macro conversions. These objectives are measurable and indicate how well you are helping the consumer move from one stage of the funnel to the next.
Let's review for a moment the different phases that the potential client or lead will go through :
Purchase consideration. For example, adding to a wish list or shopping cart, completing contact forms, using the chat, or signing up for a newsletter.
Purchase. Confirmed sales (macro conversion).
Loyalty. Second purchases, increased engagement, recommendations, and more.
Assign economic values. Here, you should measure purchase intent based on the influence of microconversions. How? Of the total macroconversions achieved, analyze how many resulted in a microconversion.
This way, it's possible to define which ones have the greatest influence on the final purchase and implement strategic actions based on the results. For example, redefining navigation paths or optimizing landing pages .
Here, an economic value must be assigned to each microconversion achieved based on the average cart value and the conversion rate to sale for each one.
Define the objectives. That is, determine what you want to bc data brazil achieve with the strategy at each stage of the sales funnel .
Define micro and macro conversions. These objectives are measurable and indicate how well you are helping the consumer move from one stage of the funnel to the next.
Let's review for a moment the different phases that the potential client or lead will go through :
Purchase consideration. For example, adding to a wish list or shopping cart, completing contact forms, using the chat, or signing up for a newsletter.
Purchase. Confirmed sales (macro conversion).
Loyalty. Second purchases, increased engagement, recommendations, and more.
Assign economic values. Here, you should measure purchase intent based on the influence of microconversions. How? Of the total macroconversions achieved, analyze how many resulted in a microconversion.
This way, it's possible to define which ones have the greatest influence on the final purchase and implement strategic actions based on the results. For example, redefining navigation paths or optimizing landing pages .
Here, an economic value must be assigned to each microconversion achieved based on the average cart value and the conversion rate to sale for each one.