The CTR (Click Through Rate) represents the number of clicks a post receives
Posted: Tue Mar 18, 2025 5:47 am
It is calculated by dividing the number of clicks by the number of impressions and then multiplying that figure by 100. Whether the result is positive or not will depend on various factors such as the type of campaign, the market, competitiveness, etc.
An added value of Search Console is that it allows you to betting database review the CTR achieved with each keyword defined for your marketing campaigns.
If, for example, despite having good rankings in Google search results, the click-through rate is low, it may be time to carry out optimization actions. One of these could be revising titles to improve a keyword's CTR.
Position
As its name suggests, this metric shows the "position" a URL achieves in search engine results. This ranking is determined by the search engine algorithm based on keywords, clicks, content quality, website authority, etc.
Google's monitoring platform allows you to view a URL's ranking based on the average indexing of its keywords. Therefore, it may be more relevant to focus directly on the keywords themselves.
When planning an inbound marketing campaign, while it's advisable not to focus on this information to determine the success or failure of a piece of content, you should know that lower numbers are "good" and higher numbers are less well-positioned.
An added value of Search Console is that it allows you to betting database review the CTR achieved with each keyword defined for your marketing campaigns.
If, for example, despite having good rankings in Google search results, the click-through rate is low, it may be time to carry out optimization actions. One of these could be revising titles to improve a keyword's CTR.
Position
As its name suggests, this metric shows the "position" a URL achieves in search engine results. This ranking is determined by the search engine algorithm based on keywords, clicks, content quality, website authority, etc.
Google's monitoring platform allows you to view a URL's ranking based on the average indexing of its keywords. Therefore, it may be more relevant to focus directly on the keywords themselves.
When planning an inbound marketing campaign, while it's advisable not to focus on this information to determine the success or failure of a piece of content, you should know that lower numbers are "good" and higher numbers are less well-positioned.