There are several types of Benchmarketing that we can apply depending on what we want to achieve:
Internal benchmarking. This is applied within the company itself. ebay database It compares the functioning of internal processes across the organization's different departments. This technique is often implemented by large companies.
External benchmarking. Also known as competitive benchmarking, it is applied to competing companies. SWOT analyses are performed, and the objective is to identify the company's strengths, weaknesses, threats, and opportunities compared to its competitors. This practice is the most common.
Functional benchmarking. This type of benchmarking can be applied to companies in other sectors. It involves researching efficient processes in markets and industries other than your own and implementing them.
Benchmarking involves making marketing decisions by comparing them with a reference model.