What is social media advertising for? The short answer is: to attract, nurture, convert and delight more customers. However, this doesn’t reveal the full power that marketing campaigns run on these platforms can have.
To give you an idea, social media ad spending is projected to reach over US$173 million in 2022. With such a high investment, the results must be very interesting for brands, don’t you think?
But don’t be put off by the big numbers – this is a strategy available to businesses of all sizes and all budgets . In this article you will learn:
How important is advertising on social media?
What are the types of social media advertising?
What is social media advertising for?
Shall we begin?
How important is advertising on social media?
According to Facebook research , every second on mobile matters . In fact, it only takes 0.25 seconds of exposure for people to remember a piece of content they’ve seen in their feed . However, they spend no more than 2 seconds looking at a photo or video.
So what is the importance of advertising on social media? Its function is to break the routine of scrolling through pages and pages of content, attracting the user's attention and encouraging them to take action – like a post, download an eBook, contact your company, make a purchase, among other things.
What are the types of social media advertising?
Types of advertising on social networks are classified according to their dissemination format: photo ads, video ads, story ads , messaging ads.
1. Photo Ads
Photo ads are those that use static images accompanied by a call to action to persuade users to do something. On Facebook, for example, images are less effective (48%) than videos (52%).
Want to know the advantages and disadvantages of social media advertising? Read: Tips for promoting a new or existing product online .
2. Video Ads
Video ads are those that use moving images, with or without sound, to capture users' attention and keep them engaged. Keep in mind that more than half of viewers will watch a video to the end if it's less than a minute long.
3. Story ads
Story ads are mobile-friendly, full-screen, vertical ads that appear outside of the regular feed . They can use static images or videos, and are typically short in length. Thanks to the continued rise of Instagram Stories, Reels, and TikTok, video ad spend on social media is forecast to grow by 20.1% in 2022.
4. Messaging Ads
Messenger ads are ads that are indian email id list displayed between a user’s conversations – for example, in a Facebook Messenger chat or Instagram direct messages. From there, you can start an automated conversation with a bot or click a link to be redirected to another page.
What is social media advertising for?
Social media advertising is all about attracting, nurturing, converting and delighting more customers. Check out the data that proves this:
According to a study by Statista , we have 3.96 million monthly active social media users worldwide and data indicates that this number could reach 4.41 million by 2025. What is social media advertising for in this case? To introduce new products and services to more customers. This way, you can expand your brand’s reach without leaving home.
Read also: Market development: is it time to expand?
2. To nurture more customers