What does a customer-oriented marketing strategy look like?
Posted: Mon Dec 23, 2024 9:13 am
What is a customer-oriented marketing strategy? This is a key question for professionals who are dedicated to generating, communicating and delivering value to consumers of a product or service.
To give you an idea, 9 out of 10 consumers are more likely to buy from brands that recognize them and provide relevant offers or recommendations.
And these results are proven in reality: an article published in Forbes magazine revealed that customer-centric companies are 60% more profitable than those that are not.
In this article we will explain:
What is a customer-oriented marketing strategy?
What is the relationship between marketing and customer service?
What does a customer-oriented marketing strategy look like?
What are the best strategies aimed at the end consumer?
Shall we begin?
What is a customer-oriented marketing strategy?
A customer-oriented marketing strategy is one that prioritizes consumer needs and interests above any other factor.
Also known as customer centric , this approach combines a range of techniques and data to understand consumer behaviour and exceed their expectations at every touchpoint with a brand.
You may be interested in reading: 5 resources for conducting a consumer behavior analysis .
What is the relationship between marketing and customer service?
The relationship between marketing and customer service is complementary .
On the one hand, the marketing department defines the target audience of a product or service, designs strategies to attract potential customers and traces a path to filter them according to the criteria of each company.
It is also the responsibility of the marketing team to study customers in depth and build a repository of information about the behaviors, needs, desires, fears of the people they are trying to attract.
Finally, marketing also seeks to generate value for the customer and establish expectations regarding the company and the items they will buy.
On the other hand, customer service is the department responsible for ensuring that the marketing team’s promises are kept. It is this team that is in charge of managing customer relationships and ensuring that their needs and expectations are met with excellence. The goal is to create a memorable customer experience – for good reason.
In addition, customer service resolves problems, doubts and queries relating to various aspects of the business.
Do you want to go beyond the question 'what is a customer-oriented marketing strategy'? We recommend reading: 6 keys to creating a customer-centric approach .
Designing a customer-oriented indonesia phone number list marketing strategy depends on analyzing consumer behavior, segmenting the market, and writing a guide to data-driven actions.
1. Analysis of consumer behavior
Consumer behavior analysis helps identify which factors draw consumers closer to or further away from a brand. From this information, the marketing team can better understand each person's motivations and design more assertive strategies to win over potential customers.
Read also: 5 characteristics that affect consumer behavior .
2. Market segmentation
Market segmentation is the act of grouping together, from a heterogeneous set of people, people with similar demographic, behavioral or psychological characteristics. In this way, more specific marketing strategies can be designed.
3. Guide to data-driven actions
Marketing is no place for intuition, especially when budget is limited or time to achieve results is short. Therefore, an important part of designing customer-centric strategies is collecting, processing and storing data that allows you to deeply understand your audience.
To give you an idea, 9 out of 10 consumers are more likely to buy from brands that recognize them and provide relevant offers or recommendations.
And these results are proven in reality: an article published in Forbes magazine revealed that customer-centric companies are 60% more profitable than those that are not.
In this article we will explain:
What is a customer-oriented marketing strategy?
What is the relationship between marketing and customer service?
What does a customer-oriented marketing strategy look like?
What are the best strategies aimed at the end consumer?
Shall we begin?
What is a customer-oriented marketing strategy?
A customer-oriented marketing strategy is one that prioritizes consumer needs and interests above any other factor.
Also known as customer centric , this approach combines a range of techniques and data to understand consumer behaviour and exceed their expectations at every touchpoint with a brand.
You may be interested in reading: 5 resources for conducting a consumer behavior analysis .
What is the relationship between marketing and customer service?
The relationship between marketing and customer service is complementary .
On the one hand, the marketing department defines the target audience of a product or service, designs strategies to attract potential customers and traces a path to filter them according to the criteria of each company.
It is also the responsibility of the marketing team to study customers in depth and build a repository of information about the behaviors, needs, desires, fears of the people they are trying to attract.
Finally, marketing also seeks to generate value for the customer and establish expectations regarding the company and the items they will buy.
On the other hand, customer service is the department responsible for ensuring that the marketing team’s promises are kept. It is this team that is in charge of managing customer relationships and ensuring that their needs and expectations are met with excellence. The goal is to create a memorable customer experience – for good reason.
In addition, customer service resolves problems, doubts and queries relating to various aspects of the business.
Do you want to go beyond the question 'what is a customer-oriented marketing strategy'? We recommend reading: 6 keys to creating a customer-centric approach .
Designing a customer-oriented indonesia phone number list marketing strategy depends on analyzing consumer behavior, segmenting the market, and writing a guide to data-driven actions.
1. Analysis of consumer behavior
Consumer behavior analysis helps identify which factors draw consumers closer to or further away from a brand. From this information, the marketing team can better understand each person's motivations and design more assertive strategies to win over potential customers.
Read also: 5 characteristics that affect consumer behavior .
2. Market segmentation
Market segmentation is the act of grouping together, from a heterogeneous set of people, people with similar demographic, behavioral or psychological characteristics. In this way, more specific marketing strategies can be designed.
3. Guide to data-driven actions
Marketing is no place for intuition, especially when budget is limited or time to achieve results is short. Therefore, an important part of designing customer-centric strategies is collecting, processing and storing data that allows you to deeply understand your audience.