Knowing the types of CRM is essential to choosing the tool that best suits your business needs. After all, this software can increase your team's productivity, provide more visibility into sales processes , and help you understand your customers in depth.
It’s no surprise, therefore, that 91% of businesses with 10 or more employees use CRM software . However, more than half of organizations don’t have much confidence in their data and analytics insights, according to a study by KPMG . This means they’re not taking full advantage of what the different types of CRM for businesses can offer.
If you need help choosing a useful and relevant CRM for your needs, we've got you covered. In this guide you'll find:
What is a CRM?
What are the types of CRM?
4 types of CRM according to their function
Operational CRM
Analytical CRM
Collaborative CRM
Strategic CRM
2 types of CRM depending on their hosting
CRM in the cloud
Local CRM
Comparative table of CRM types
What is a CRM?
A CRM is a software that helps companies manage interactions with customers before, during and after a purchase. Thanks to a database fed with each contact with users, the tool is able to map consumer habits , behavioral patterns and trends in the use of your products or services.
The acronym CRM stands for Customer Relationship Management in English. In Spanish, the term means customer relationship management . In both cases, professionals can use the term to refer to the software or set of procedures designed to improve the customer experience .
Expand your knowledge about the concept in: What is CRM?
CRM types vary depending on the categorization criteria used.
If you consider the role the tool can play for an organization, there are four types of CRM: operational, analytical, collaborative and strategic.
On the other hand, if you only consider where the software is hosted , there are two types of CRM: on-premise or cloud-based.
Below, we will present these six types, with their definitions, advantages and disadvantages, as well as a comparison table that will help you make an intelligent decision for your business.
4 types of CRM according to their function
Learn the characteristics of the different types of CRM: Operational, Analytical, Collaborative and Strategic.
1. Operational CRM
Operational CRM is a software dedicated indonesia phone number example to optimizing customer-related processes. Its goal is to simplify and unify the workflow of different teams in a shared interface, in order to boost productivity and collaborative spirit.
Among the types of CRM for companies, Operational CRM is the one focused on process automation . That is, it attempts to reduce the volume of repetitive activities that professionals are dedicated to.
And this is critical at a time when salespeople spend about 65% of their work time on non-revenue-generating tasks, according to Forbes.
Want to understand the importance of different types of CRM for your sales team? Read: The 9 benefits of sales CRM for your company.
Advantages and disadvantages of Operational CRM