In a business world with countless advances and changes, more and more companies are launching into the digital world, such as an online store , especially at this time when the coronavirus pandemic has come to disrupt our lives and has forced us in a way to be confined, therefore, it is important to have up-to-date professionals who help companies build their future or, in other words, who know how to manage the sales funnel and these are the Funnerlers .
According to recent studies, 79% of germany phone number customer contacts or leads that reach businesses do not become customers, that is, they do not become a purchase, which means that most businesses are losing both time and money, generating frustration, reluctance or, worst of all, closing those businesses.
Do you know what the remedy is for this situation? Very easy, have an automated sales funnel and, therefore, a Funneler that helps the business generate conversions consistently.
Funneler
A. A Funneler is the person in charge of designing, creating and managing an automated sales system or funnel, that is, the person responsible for converting customer visits into sales.
B. A digital funnel is a person who is responsible for transforming website visitors into customers, making them live a unique, incomparable and unforgettable experience, saving both time and money for the business.
Knowledge of a Funneler
To optimally perform their functions, a Funneler must know how to handle different disciplines of digital marketing, among which we find:
1. Web analytics
2. Email Marketing
3. Automation
4. User experience
5. Copywriting
6. SEO (Search engine optimization)
7. CRO (Conversion rate optimization
) 8. Digital advertising (Social Ads, SEM, etc.)
Functions of a Funneler
Before knowing what the functions of a Funneler are, we must be clear about what a sales funnel is.
A sales funnel is nothing more than a representation of the stages of the journey that a consumer must complete until they become a customer.
Sales funnel stages:
Awareness
At this stage, the consumer discovers the business and can do so through an Instagram post shared by a follower, through a tweet, by searching on Google or by any other means. Here, it is about raising awareness and generating trust until the visitor is converted into a lead by offering some incentive such as a promotional code, a trial period or another free resource.
Consideration
The lead goes from having little knowledge of the business to having interest in the services or products that it offers, therefore, they begin researching and comparing options. What must be done is to satisfy their curiosity and show them that we are the best option using strategies such as E-mail Marketing , Content Marketing , etc. The goal is to empathize with the lead and greatly help them make an informed decision.
Buys
This is the final phase of the funnel and although other objectives set by the company can be achieved, it is where the sale is mainly made. All the artillery must be removed to convince the potential client that trusting our business is the best decision.
After making the purchase, the client becomes part of the business network and their retention is vital by applying loyalty techniques to provide them with a fascinating experience that can turn them into a recurring client and brand evangelist.
In short, the sales funnel serves to bring the potential customer closer to the purchase decision.
Functions of a Funneler
Now that we have a clear idea of what a funnel is, let's define the main functions of the Funneler:
1. Define the offer of products or services to sell
For a sales funnel to work, the product and service offering must be thoroughly analyzed, that is, what the customer will get when they reach the end of the funnel.