Automatic selection of a phone number on the site: implementation, configuration, application
Posted: Mon Dec 23, 2024 9:49 am
Content
Technology of automatic number selection on the site
Why does the phone number change on the website?
How to set up call tracking with automatic number selection?
What numbers should I use for automatic selection?
Advantages of UIS service
Today, almost any business on the Internet can be called multichannel. The telegram directory company uses different channels for customer requests: visitors fill out feedback forms on the site, communicate with a consultant in a chat, write on social networks and by e-mail... And also - they call. If a significant number of requests to your company are calls, you cannot do without their careful analysis. Call tracking allows you to track and then analyze calls - a service based on the technology of automatic selection of a phone number on the site.
Technology of automatic number selection on the site
A potential client sees your ad and goes to your website. After spending some time there and studying the necessary information, he makes a call.
Information about this request: where the client came from, what keyword and what ad, how many minutes he spent on the site and what actions he took before calling, what he talked about with the manager and for how long. All this information can be recorded and then carefully analyzed.
The service of automatic selection of phone numbers on the site allows you to evaluate the effectiveness of advertising. Linking the source of the visit and the session with the visitor's call occurs due to the automatic selection of replaced phone numbers on the site.
Don't waste your advertising budget
The call tracking and end-to-end analytics service will show the effectiveness of each source in terms of “from click to sale”.
Get a consultation
Why does the phone number change on the website?
When you connect call tracking, you get several numbers for automatic selection, which you use to select on the site. The number of numbers to select directly depends on the efficiency of how many sources you want to track and how detailed the analytics you need.
If you need to track efficiency at the source level, it is enough to connect the static version. In this case, a small number of phone numbers are used for automatic selection, which are shown to visitors depending on the advertising source. How does the automatic substitution happen? For example, people who came from organic search results will see one selected number, and those who clicked on an ad will see another. As a result, by the number of calls to different numbers, you can analyze which traffic source is the most profitable.
If you are set to get more detailed analytics, dynamic call tracking will suit you for automatic number selection from the browser. It uses a pool of numbers for automatic selection on the site, and a unique number is assigned not to the source, but to each visitor. A dynamic phone number significantly expands the capabilities of sales department or call center call analytics, which, in turn, allows you to solve the main task - to evaluate the performance of your advertising.
With dynamic tracking of calls, the following information becomes available:
source of the request (for example, search results, Yandex.Direct or social networks);
advertisement;
keyword;
everything about the visitor (device, browser, region, etc.);
call recording.
With this data, you can conduct a qualitative analysis of all incoming requests from the site. Dynamic phone number on the site allows you to understand which advertising campaigns were successful and which were not. Which keywords brought the largest number of sales, in which regions your products are most often purchased, which sales scripts are used by managers and how successfully, etc.
Ultimately, analytics helps you understand the weaknesses of your advertising, adjust it to achieve better results, and track dynamics and progress.
How to set up call tracking with automatic number selection?
To start tracking calls, contact the UIS manager: he will calculate the tariff that suits your business. This will require information about advertising sources, the amount of traffic and the average time visitors spend on the site. Together with the manager or independently, you will determine the number of numbers for automatic selection, which is necessary for the correct operation of the tool, after which you will only need to install a special code on the site.
After installing the code, you need to link phone numbers for automatic selection to advertising sources, and that's it - call information will start to be collected.
In the UIS personal account, all information on calls is contained in the Calls report. By adding the necessary columns, you can transform this report individually to suit your needs.
What numbers should I use for automatic selection?
The trend for beautiful combinations of numbers is long gone, so we approach the choice of numbers for automatic selection rationally, based on the region in which you work.
Analyze your target audience. An online store that delivers goods all over Russia would be better off buying numbers in the 8 800 format. Your potential customers will be more willing to call when they see that the call is free throughout Russia.
If you are targeting only a specific region, it is better to purchase local numbers. This is cheaper than 8 800 and will inspire more trust among site visitors.
It is better not to use numbers ending with consecutive numbers for automatic selection, for example: -12, -13, -14, -15, -16, etc. Since it is easier for robots to make calls to such numbers during mass calling (i.e. spam).
Technology of automatic number selection on the site
Why does the phone number change on the website?
How to set up call tracking with automatic number selection?
What numbers should I use for automatic selection?
Advantages of UIS service
Today, almost any business on the Internet can be called multichannel. The telegram directory company uses different channels for customer requests: visitors fill out feedback forms on the site, communicate with a consultant in a chat, write on social networks and by e-mail... And also - they call. If a significant number of requests to your company are calls, you cannot do without their careful analysis. Call tracking allows you to track and then analyze calls - a service based on the technology of automatic selection of a phone number on the site.
Technology of automatic number selection on the site
A potential client sees your ad and goes to your website. After spending some time there and studying the necessary information, he makes a call.
Information about this request: where the client came from, what keyword and what ad, how many minutes he spent on the site and what actions he took before calling, what he talked about with the manager and for how long. All this information can be recorded and then carefully analyzed.
The service of automatic selection of phone numbers on the site allows you to evaluate the effectiveness of advertising. Linking the source of the visit and the session with the visitor's call occurs due to the automatic selection of replaced phone numbers on the site.
Don't waste your advertising budget
The call tracking and end-to-end analytics service will show the effectiveness of each source in terms of “from click to sale”.
Get a consultation
Why does the phone number change on the website?
When you connect call tracking, you get several numbers for automatic selection, which you use to select on the site. The number of numbers to select directly depends on the efficiency of how many sources you want to track and how detailed the analytics you need.
If you need to track efficiency at the source level, it is enough to connect the static version. In this case, a small number of phone numbers are used for automatic selection, which are shown to visitors depending on the advertising source. How does the automatic substitution happen? For example, people who came from organic search results will see one selected number, and those who clicked on an ad will see another. As a result, by the number of calls to different numbers, you can analyze which traffic source is the most profitable.
If you are set to get more detailed analytics, dynamic call tracking will suit you for automatic number selection from the browser. It uses a pool of numbers for automatic selection on the site, and a unique number is assigned not to the source, but to each visitor. A dynamic phone number significantly expands the capabilities of sales department or call center call analytics, which, in turn, allows you to solve the main task - to evaluate the performance of your advertising.
With dynamic tracking of calls, the following information becomes available:
source of the request (for example, search results, Yandex.Direct or social networks);
advertisement;
keyword;
everything about the visitor (device, browser, region, etc.);
call recording.
With this data, you can conduct a qualitative analysis of all incoming requests from the site. Dynamic phone number on the site allows you to understand which advertising campaigns were successful and which were not. Which keywords brought the largest number of sales, in which regions your products are most often purchased, which sales scripts are used by managers and how successfully, etc.
Ultimately, analytics helps you understand the weaknesses of your advertising, adjust it to achieve better results, and track dynamics and progress.
How to set up call tracking with automatic number selection?
To start tracking calls, contact the UIS manager: he will calculate the tariff that suits your business. This will require information about advertising sources, the amount of traffic and the average time visitors spend on the site. Together with the manager or independently, you will determine the number of numbers for automatic selection, which is necessary for the correct operation of the tool, after which you will only need to install a special code on the site.
After installing the code, you need to link phone numbers for automatic selection to advertising sources, and that's it - call information will start to be collected.
In the UIS personal account, all information on calls is contained in the Calls report. By adding the necessary columns, you can transform this report individually to suit your needs.
What numbers should I use for automatic selection?
The trend for beautiful combinations of numbers is long gone, so we approach the choice of numbers for automatic selection rationally, based on the region in which you work.
Analyze your target audience. An online store that delivers goods all over Russia would be better off buying numbers in the 8 800 format. Your potential customers will be more willing to call when they see that the call is free throughout Russia.
If you are targeting only a specific region, it is better to purchase local numbers. This is cheaper than 8 800 and will inspire more trust among site visitors.
It is better not to use numbers ending with consecutive numbers for automatic selection, for example: -12, -13, -14, -15, -16, etc. Since it is easier for robots to make calls to such numbers during mass calling (i.e. spam).