This is how it works
Posted: Thu Mar 27, 2025 9:53 am
Stronger content connections : Google links related topics together. If your website talks about Elon Musk, it might also show related searches about Tesla and SpaceX because they're all related entities.
By focusing on entities, Google makes search results more useful and relevant. For website owners, this means that optimizing for entities (not just keywords) is the key to better rankings.
How search engines use "entities"
Search engines use "entities" to understand the meaning behind words and how different concepts relate to each other. Instead of simply matching keywords, Google builds a network of "entities" and their connections.
1. Google’s “Knowledge Graph”
The Knowledge Graph is Google's massive database of "entities" and their "relationships." It instagram database helps Google understand the meaning of "words" beyond their literal definition.
For example, if you search for “ Barack Obama ,” Google knows that he:
A person (entity type)
The former US President (relationship)
Associated with other entities such as Michelle Obama, the White House and the Democratic Party (entity associations).
By focusing on entities, Google makes search results more useful and relevant. For website owners, this means that optimizing for entities (not just keywords) is the key to better rankings.
How search engines use "entities"
Search engines use "entities" to understand the meaning behind words and how different concepts relate to each other. Instead of simply matching keywords, Google builds a network of "entities" and their connections.
1. Google’s “Knowledge Graph”
The Knowledge Graph is Google's massive database of "entities" and their "relationships." It instagram database helps Google understand the meaning of "words" beyond their literal definition.
For example, if you search for “ Barack Obama ,” Google knows that he:
A person (entity type)
The former US President (relationship)
Associated with other entities such as Michelle Obama, the White House and the Democratic Party (entity associations).