Social in B2B organizations
Posted: Thu Mar 27, 2025 10:23 am
Therefore, do not work from the means, such as tools and software, but from the people. Ask yourself what need they have and what knowledge and skills they need to realize this need. So do not teach them how to share company content on autopilot (also called ' plopping '). Because employee advocacy is more than sharing content .
Employee advocacy is about building relationships with target groups. Teach employees to gain insight into their target groups telegram data Show them how to tell their own unique story, how to gather knowledge and share it. Let them discover how to have online conversations.
Don't just teach employees something, create a culture where they have the space to actually apply it. Show leadership in this and motivate them top-down. Involve them and take them on a journey. Measure results and report this back to them. Only then do you use the social component of social media, also in a B2B organization.
Employee advocacy is about building relationships with target groups. Teach employees to gain insight into their target groups telegram data Show them how to tell their own unique story, how to gather knowledge and share it. Let them discover how to have online conversations.
Don't just teach employees something, create a culture where they have the space to actually apply it. Show leadership in this and motivate them top-down. Involve them and take them on a journey. Measure results and report this back to them. Only then do you use the social component of social media, also in a B2B organization.