Continuous improvement process – professional process management

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To avoid faulty business processes in the future, proper and structured process documentation is essential. This often reveals further potential for savings, which can significantly optimize the overall process management of the online shop. Typical sources of error can be eliminated, allowing business operations to run more smoothly and efficiently in the future.

In this context, however, a distinction must be made between the holistic approach to process management and the tools of IT-supported process management. In German-speaking countries, a wide range of software gcash database applications are already available today that provide significant support for the recording and automation of processes. Online shop operators should therefore definitely explore these options to avoid losing ground to their competitors in the long term.


User behavior—like the World Wide Web itself—is constantly changing. This is why it's necessary to understand process management as a continuously evolving optimization process.

It's important to keep the customer journey in mind at all times. If this isn't done, there's a high risk that conversion rates will begin to decline over time.

Monitoring can significantly reduce errors that occur during the ordering process. If customer feedback is handled professionally, this already represents a crucial foundation for the long-term success of the online shop.