My wife Linor’s YouTube channel, a singer and singing teacher, had exactly 31 followers at the end of 2018. Barely six months later, she had a thousand times as many. The secret? Reaction videos. Previously, she uploaded instructional videos with singing tips. Great material, but there was little interest. When she decided to record her reaction while watching Queen’s performance at Live Aid, the likes, subscribers and comments shot through the roof.
status of her channel, we decided to do something about it. We bought a good camera, microphone and studio lights. We got an extra babysitter: the baby noises of our son in the background were funny but not the kind of reaction we were looking for.
The following reaction videos also continued to do well: tens of thousands, hundreds of thousands of views. fax lists We quickly noticed that their popularity was related to the popularity of the artist Linor was reacting to. For example, she is a big fan of opera singer Renée Fleming. But of course, she is less popular with the general public than, say, Freddie Mercury. And so her reaction to Renée Fleming got stuck at a few thousand views, while the one to Freddie as we speak is approaching 3 million.
After that first reaction video, the YouTube algorithm started showing Linor reaction videos from other singing teachers. What do you know? It's an entire industry. There are at least eight singing teachers with YouTube channels with more than 250,000 followers. Mostly filled with reaction videos. Some upload almost daily.