This is a pervasive trend for the coming

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Speak to the user in simple language . Avoid complex language structures, professional terms and publish only the information that the user needs at this stage of interaction.
Add voice search capabilities to your website . year, as 71% of users use voice assistants to perform search queries. Keep in mind that this method is different from traditional search methods, so it is important to optimize your site for conversational keywords.
Use responsive web design . About 55% of all internet norway business mailing list traffic comes from smartphones and tablets, so if you neglect mobile optimization, you are missing out on a huge share of potential customers. Responsive web design helps a website automatically adjust to the screen size of a user’s device so that they get the most out of their experience.
Optimize loading speed . According to statistics, about 89% of users will leave a site and never return to it if it takes a long time to load. It's pretty sad to lose customers because of such a trivial mistake, isn't it? You can check the page loading speed using the Google PageSpeedInsights service , which will give recommendations for improvement. If you want to get an overall picture of page loading speed, then we recommend reading the article .
Simplicity and minimalism are the key to success, because such an interface reduces cognitive load, makes it easier to find the necessary information and simplifies overall interaction with the product or platform.
Add personalization options . Don't forget about people with visual or hearing impairments: implement functionality that allows you to navigate the website pages using a keyboard, as well as customize the color mode and font size.
How to Optimize Conversion Rate in 2025? TOP 8 Trends to Maximize Profits
Implementation of functions for visually impaired people on the Oschadbank website

Social proof to build trust
Every day we are exposed to a lot of misinformation and neural network-generated content. Therefore, people are looking for real evidence that your company provides quality products and services that will definitely meet expectations and their cost.

There are several important social proofs that you can integrate into your website:

Exchange and return guarantees. Offer customers the option to exchange the product for another one or get a refund if the purchase does not meet expectations.