Ethics: the anonymous Facebook?
Posted: Sat Apr 05, 2025 3:29 am
In the context of the current farmers' demonstrations, media makers could have learned and drawn from the Telegraaf riots, for example. But also think of 100 years of radio this year and 75 years of liberation in 2020. Marcel Molenaar of LinkedIn also emphasizes that good content does not necessarily have to be new. On social media, people are constantly refreshing and obsessively looking for 'newness'. Organizations therefore wrongly think that a good content strategy involves a lot of time, effort and costs.
But content should above all be relevant to the target group. Emile and Nasrine from NOS op 3 and NOS Stories cleverly phone number list play into this with their YouTube and Instagram videos especially for young people. For example, they make understandable videos about the situation in the Middle East that they continue to build on. That is the idea of Big Rock or Blockbuster content: good and relevant content that you can (re)use endlessly.
It’s like a pie that you can cut off a piece of at a time. Big rock content can be turned into micro content, snackable content or reused after a while. This helps organizations in their ‘always on’ campaign strategy on social media. Where people used to use a few big campaign flights that were all about selling the brand, it’s much more important to always be present and tell relevant stories these days.
After the scandal surrounding the British company Cambridge Analytica, which was able to collect data from 87 million Facebook users to push doubters in a certain direction, the need for privacy, intimacy and discretion has increased among users. However, political ads are still allowed on Facebook and Instagram, because they advocate freedom of expression.
But content should above all be relevant to the target group. Emile and Nasrine from NOS op 3 and NOS Stories cleverly phone number list play into this with their YouTube and Instagram videos especially for young people. For example, they make understandable videos about the situation in the Middle East that they continue to build on. That is the idea of Big Rock or Blockbuster content: good and relevant content that you can (re)use endlessly.
It’s like a pie that you can cut off a piece of at a time. Big rock content can be turned into micro content, snackable content or reused after a while. This helps organizations in their ‘always on’ campaign strategy on social media. Where people used to use a few big campaign flights that were all about selling the brand, it’s much more important to always be present and tell relevant stories these days.
After the scandal surrounding the British company Cambridge Analytica, which was able to collect data from 87 million Facebook users to push doubters in a certain direction, the need for privacy, intimacy and discretion has increased among users. However, political ads are still allowed on Facebook and Instagram, because they advocate freedom of expression.