The advantages of an online store compared to marketplaces
Posted: Sat Apr 05, 2025 6:28 am
Etsy, Facebook, Amazon… these platforms are interesting for selling your knits, however, they quickly become expensive with commissions + listing fees + transaction fees, you quickly lose between 10% and 30% of your turnover.
Furthermore, having a simple page on a marketplace, as we explain in our article " Artisans: Selling in a marketplace or an online store? " or in our article on Etsy , is not at all optimized for search engines and therefore does not allow you to acquire new customers via the major player on the internet: Google.
Sell to more than just your Instagram followers with Google
You have an Instagram page with between 400 and 8,000 followers, which is probably due to the good work you do on it. Beautiful photos, relevant hashtags...
But how much time did you spend on Instagram to get these followers? Are they actually buying?
Instagram is a good communication tool, but followers are not customers. According to the excellent study by the Wolfgang Digital agency , in 2019, only 2% of e-commerce sites' revenue came from social networks (all combined).
While nearly 40% came from organic searches on Google.
What if it was finally time to place yourself gambling database russia on the front page of searches for "quality dyed wool" or "hand-knitted scarf."
With your online store Panierdachat, it's possible!
Easily sell your personalized or custom-made knitwear
You receive a lot of requests from Internet users to make a scarf of a certain size, to dye wool with specific colors or even to personalize a sweater with a word (e.g. a first name), with your online store it is easy to offer it.
Don't lose those sales anymore. Offer the option to customize a product and increase your average order value.
Offer all possible variations for your products and let your customers choose or suggest their own ideas for colors, sizes, or hook styles.
Furthermore, having a simple page on a marketplace, as we explain in our article " Artisans: Selling in a marketplace or an online store? " or in our article on Etsy , is not at all optimized for search engines and therefore does not allow you to acquire new customers via the major player on the internet: Google.
Sell to more than just your Instagram followers with Google
You have an Instagram page with between 400 and 8,000 followers, which is probably due to the good work you do on it. Beautiful photos, relevant hashtags...
But how much time did you spend on Instagram to get these followers? Are they actually buying?
Instagram is a good communication tool, but followers are not customers. According to the excellent study by the Wolfgang Digital agency , in 2019, only 2% of e-commerce sites' revenue came from social networks (all combined).
While nearly 40% came from organic searches on Google.
What if it was finally time to place yourself gambling database russia on the front page of searches for "quality dyed wool" or "hand-knitted scarf."
With your online store Panierdachat, it's possible!
Easily sell your personalized or custom-made knitwear
You receive a lot of requests from Internet users to make a scarf of a certain size, to dye wool with specific colors or even to personalize a sweater with a word (e.g. a first name), with your online store it is easy to offer it.
Don't lose those sales anymore. Offer the option to customize a product and increase your average order value.
Offer all possible variations for your products and let your customers choose or suggest their own ideas for colors, sizes, or hook styles.