Basic concepts of Inbound Marketing
Posted: Sun Apr 06, 2025 8:44 am
For his part, Juan Merodio says that Inbound Marketing refers to:
"Techniques that allow us to reach consumers in a non-intrusive way, avoiding actions that interrupt a potential customer by creating a feeling of "I'm being sold to." It uses a combination of various Digital Marketing actions , including SEO, Content Marketing, social media presence, lead generation , and web analytics."
As you may have noticed, all experts agree that inbound marketing will help you attract buy bulk sms service potential customers. The methodology is based on publishing valuable content through digital platforms.
It's about letting the customer find you and, in this way, making them aware of your products and services.
To further expand your knowledge of inbound marketing and be prepared to work with your digital marketing agency , it's important to understand some basic definitions:
Lead
A lead is a person or organization interested in what you sell.
Interest is expressed by sharing contact information, such as an email ID, phone number, or even a social media profile.
Buyer Persona
It is the fictional representation of the ideal person or consumer you want to reach.
Certain data are required, such as demographics, socioeconomics, behaviors, interests, etc.
MQL
Marketing Qualified Lead, by its acronym in English, refers to a lead or person interested in what you sell who is a visitor to your website and, given their engagement levels, is quite likely to become a current customer.
"Techniques that allow us to reach consumers in a non-intrusive way, avoiding actions that interrupt a potential customer by creating a feeling of "I'm being sold to." It uses a combination of various Digital Marketing actions , including SEO, Content Marketing, social media presence, lead generation , and web analytics."
As you may have noticed, all experts agree that inbound marketing will help you attract buy bulk sms service potential customers. The methodology is based on publishing valuable content through digital platforms.
It's about letting the customer find you and, in this way, making them aware of your products and services.
To further expand your knowledge of inbound marketing and be prepared to work with your digital marketing agency , it's important to understand some basic definitions:
Lead
A lead is a person or organization interested in what you sell.
Interest is expressed by sharing contact information, such as an email ID, phone number, or even a social media profile.
Buyer Persona
It is the fictional representation of the ideal person or consumer you want to reach.
Certain data are required, such as demographics, socioeconomics, behaviors, interests, etc.
MQL
Marketing Qualified Lead, by its acronym in English, refers to a lead or person interested in what you sell who is a visitor to your website and, given their engagement levels, is quite likely to become a current customer.