How to find decision makers for your business

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Understanding how to find decision-makers for your business is an essential factor for your team’s ability to succeed in sales – especially in the B2B scenario. This type of business has more complex negotiations and, therefore, finding decision-makers becomes of great importance.

According to research conducted by HubSpot, more than 40% of sales professionals believe that prospecting is one of the most challenging parts of the sales process. In this context, it is crucial to develop strategies to close deals efficiently.

Generally, the biggest obstacle for salespeople is getting their service or product to reach the right customers. In other words, the ones who decide what action to take when faced with a commercial proposal.

What are decision makers for your business?
In a business context, decision makers are the decision makers whatsapp mexico number for an action. In general, they are the key figures in making decisions that refer to hiring or purchasing on behalf of your business.

What are decision makers for your business?
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In this sense, they play a fundamental role in choosing between different services and products available on the market. Therefore, to be successful in this regard, it is essential to understand how to find these decision-makers.

By identifying them, it is possible to direct resources and sales strategies more assertively. In addition, they can also help adapt more efficient approaches.

Types of decision makers
To find decision makers for your business, you need to know how to identify them, as there are different types and each of them is significant for directing sales strategies efficiently.

By understanding who the figures are behind different decisions, you will be able to make adaptations to improve the approach during communication carried out in the sales process.

Beginner
The initiator or decision maker is the one who sees the demand and solicits interest. By recognizing this decision maker in question, it will be possible to direct marketing strategies in a targeted manner.

This factor allows the message conveyed to arouse the buyer's interest from the beginning, to ensure that the problem is solved and an efficient buying and selling process.

Decision maker
The decision maker, also called the “De facto decision maker”, is the one who has the final power. This means that he or she decides whether to sign a contract or make a purchase of a specific service or product.

As this type of decision maker is identified, investing efforts and resources in them to create a solid relationship is essential to continue closing successful deals for your company.

Influencer
Even though they are not part of the final decision-making group, the influencer can impact the decision of others. This means that even if they do not buy or pay for the product, they can make others buy it.

By finding this type of decision maker, it will be possible to increase the number of sales, as they can assist in the promotion process and can positively influence sales.

User
This type of decision maker does not have the power to directly influence others to make purchases. However, at the end of the sales process, he or she can convince the manager that there are no other solutions to the problem.

In this case, it is important to make the decision maker in question see the value that the product or service offered has to ensure a successful sales funnel process.

Specifier
Finding decision makers for your business, including the specifier, is a fundamental action, as they are responsible for verifying the main specifications of the product or service, as well as its benefits and other details.

This decision maker usually works in the logistics or IT area and also checks the implementations of the product offered more broadly, which may be necessary in the purchasing process.

Buyer
The buyer, in turn, is the one who makes the purchase. This decision-maker in question is crucial to the company's growth and is easy to identify. Therefore, ensuring loyalty is essential for recurring business.

By investing in each of these factors, which are the main decision-makers for your business, you can increase your chances of sales in the B2B scenario. In this sense, it is important that the entire sales sector engages with all categories of decision-makers from a perspective that is relevant to them.

Who is the decision maker in the B2B scenario?
In the context of the B2B scenario, decision makers are contacts within the company who have the authority to decide on the purchase of the service or product. Although the B2B and B2C markets are distinct, they have some similarities, one of which is that, just like the B2C consumer, the decision maker also has demands and wants to obtain solutions that truly solve their problems.

In the B2B market, the sales process is more complex, as the customer's needs are more in-depth. In general, decision-making can involve 6 to 4 people with different specializations, and in this case, the decision-maker is usually accountable to other people involved in the company.