Regarding typography, you can play around with its sizes and colors to highlight titles, for example.
The most important thing when choosing fonts is that they c level executive list are legible, so forget about those that are aesthetically beautiful but make reading difficult.
, so it's best to implement them to maintain identity.
Take the risk of creating different formats in your messages, such as videos, GIFs, or other types of interactive media.
Video, for example, is the most consumed type of content today and greatly helps connect with your audience. Likewise, other formats are very engaging and allow for the development of quite ingenious ideas.
It's also valid and appropriate to use content from your social media or positive testimonials and comments from your customers on other media. These types of strategies generate engagement and trust.