Generally, when users are going to purchase a technological product, they have a longer purchasing process due to evaluating the cost and the need to acquire something of good quality, so that it will last and meet their expectations.
Furthermore, technology products offer different specifications that adapt to different job function email database types of users. This is why, during the search process, buyers spend more time researching which option is best for them.
This is where you should focus your content strategy, to engage users through your inbound marketing process and place them in the appropriate stage within your sales funnel.
Additionally, through Inbound Marketing, you can follow up with leads who are interested in solving a problem by reviewing your conversion funnel or creating UTM tags.
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Let's consider a practical example. If Maria is interested in purchasing a new laptop for her freelance work and isn't very tech-savvy, she'd likely do the following research.