Apply existing knowledge across channels
Posted: Thu Apr 17, 2025 8:41 am
While the same process may work differently depending on the online environment, using some insights from other channels can yield nice results right off the bat.
Creative copy and images
Creative elements from your most successful email can boost ad performance on other channels . Place your most compelling products or categories at the top to maximize clicks.
CRO tactics
Review your website's CRO testing results . Are UVP icons working well for you on landing pages? Consider including them in emails or on social media.
High-performance sites
For cross-channel links, prioritize the pages that convert best . This will russia email list take your customers straight to the place that is most likely to “make” them buy.
Don't be left behind
Consumers are looking for better and better experiences when shopping online. Brands that fail to integrate their channels will likely fall behind the competition soon . What are your thoughts on connecting email with other channels? Do you have experience with integration? Let us know in the comments or join our Facebook group to discuss it there.Newsletter subscribers always respond better to companies that adapt their services to their needs. Including language and culture. So, increasing globalization and migration force us to start thinking about automatic translation and overall international adaptation of newsletters. See how to localize email marketing and see if it pays off for you.
Does it make sense to get involved?
The facts are clear. A survey by Common Sense Advisory found the following:
72.4% of respondents are more likely to purchase a product with information in their native language.
For 56.2% of consumers, the ability to obtain information in their language is more important than price.
The question remains, what percentage of your database consists of foreign customers ? Considering the aforementioned increasing migration, it is likely that there would definitely be some there.
Creative copy and images
Creative elements from your most successful email can boost ad performance on other channels . Place your most compelling products or categories at the top to maximize clicks.
CRO tactics
Review your website's CRO testing results . Are UVP icons working well for you on landing pages? Consider including them in emails or on social media.
High-performance sites
For cross-channel links, prioritize the pages that convert best . This will russia email list take your customers straight to the place that is most likely to “make” them buy.
Don't be left behind
Consumers are looking for better and better experiences when shopping online. Brands that fail to integrate their channels will likely fall behind the competition soon . What are your thoughts on connecting email with other channels? Do you have experience with integration? Let us know in the comments or join our Facebook group to discuss it there.Newsletter subscribers always respond better to companies that adapt their services to their needs. Including language and culture. So, increasing globalization and migration force us to start thinking about automatic translation and overall international adaptation of newsletters. See how to localize email marketing and see if it pays off for you.
Does it make sense to get involved?
The facts are clear. A survey by Common Sense Advisory found the following:
72.4% of respondents are more likely to purchase a product with information in their native language.
For 56.2% of consumers, the ability to obtain information in their language is more important than price.
The question remains, what percentage of your database consists of foreign customers ? Considering the aforementioned increasing migration, it is likely that there would definitely be some there.