The most important finding from these statistics
Posted: Thu Apr 17, 2025 10:30 am
The unsubscribe rate indicates how many people unsubscribed from an email list within a given campaign.
How to calculate unsubscribe rate: (number of unsubscribes ÷ number of emails sent) × 100.
So much for the theory. Now it's time for practice.
Average values by location
Location Opening rate Click-through rate Click-through rate after opening Logout rate
Oceania 26.43% 2.11% 8.00% 0.18%
North America 18.13% 2.41% 13.31% 0.10%
Europe 21.75% 2.64% 12.13% 0.15%
Africa 27.84% 1.40% 5.03% 0.10%
Asia 16.65% 1.85% 11.08% 0.08%
South America 21.30% 2.38% 11.18% 0.11%
Total 22.02% 2.13% 10.12% 0.12%
which cover the cambodia email list period from July 2019 to June 2020 , is that the average click-through rate is decreasing worldwide. The global click-through rate fell from 3.43% to 2.13% compared to the last survey . Interestingly, Oceania and Africa are the only continents to see an increase in open rate (the total fell from 22.15% to 22.02%), but they still follow the global trend in terms of CTR.
What is the cause? Przemyslaw Prondzinski from GetResponse believes that the fault lies in the too high "engagement" and urgency of emails, which push the envelope excessively. This type of communication does not suit everyone, so he recommends improving segmentation and trying to personalize automated campaigns as much as possible so that emails are truly tailored to recipients and offer them only what they are interested in.
Average values by time and frequency of sending
Average values by sending time
What is the ideal time to send an email campaign? Generally, open and click-through rates are highest in the early morning hours , then stabilize and decline towards the end of standard business hours. However, we recommend that you test how your audience responds and base your own research on this.
How to calculate unsubscribe rate: (number of unsubscribes ÷ number of emails sent) × 100.
So much for the theory. Now it's time for practice.
Average values by location
Location Opening rate Click-through rate Click-through rate after opening Logout rate
Oceania 26.43% 2.11% 8.00% 0.18%
North America 18.13% 2.41% 13.31% 0.10%
Europe 21.75% 2.64% 12.13% 0.15%
Africa 27.84% 1.40% 5.03% 0.10%
Asia 16.65% 1.85% 11.08% 0.08%
South America 21.30% 2.38% 11.18% 0.11%
Total 22.02% 2.13% 10.12% 0.12%
which cover the cambodia email list period from July 2019 to June 2020 , is that the average click-through rate is decreasing worldwide. The global click-through rate fell from 3.43% to 2.13% compared to the last survey . Interestingly, Oceania and Africa are the only continents to see an increase in open rate (the total fell from 22.15% to 22.02%), but they still follow the global trend in terms of CTR.
What is the cause? Przemyslaw Prondzinski from GetResponse believes that the fault lies in the too high "engagement" and urgency of emails, which push the envelope excessively. This type of communication does not suit everyone, so he recommends improving segmentation and trying to personalize automated campaigns as much as possible so that emails are truly tailored to recipients and offer them only what they are interested in.
Average values by time and frequency of sending
Average values by sending time
What is the ideal time to send an email campaign? Generally, open and click-through rates are highest in the early morning hours , then stabilize and decline towards the end of standard business hours. However, we recommend that you test how your audience responds and base your own research on this.