CTA in a template with an urgency element
Posted: Sat Apr 19, 2025 3:23 am
Examples of using a deadline in the recipient's mailbox.
The secret to success is to choose words that work for your recipients . Don't blindly copy catchphrases that guarantee success, or your competition. Work with your data, try a few phrases, compare the results, and test what works for you. A/B testing can help you a lot with this.
Work with a clear call to action
The email should be clear about what you want from the recipient – use call to action (CTA) elements. A well-chosen CTA will clearly lead the customer to the conversion you have set as your goal. The right visual and wording can help increase the click-through rate and thus the number of purchases. Try, for example, “ order today” / “book on the website” / “buy now and save XX CZK”.
Too much of everything is harmful.
Now you know how to use urgency in emailing. But be careful not to turkey email list overdo it and turn off customers. Use urgency in moderation and remember that less is sometimes more . It is always best to test on your own contacts and evaluate your own data. The use of urgency should also be in line with your overall marketing strategy.
You can easily set up all of the tips mentioned in the smart e-mailing tool . If you don't know what to do, you can contact the specialists . So get started and start earning.
This article was written in collaboration with the email marketing tool Ecomail.cz. See how Ecomail compares to other tools in our comparison .
Founder of the Včeliště and Mailujeme projects. He works on many Czech and foreign projects for which he provides search engine optimization.
The secret to success is to choose words that work for your recipients . Don't blindly copy catchphrases that guarantee success, or your competition. Work with your data, try a few phrases, compare the results, and test what works for you. A/B testing can help you a lot with this.
Work with a clear call to action
The email should be clear about what you want from the recipient – use call to action (CTA) elements. A well-chosen CTA will clearly lead the customer to the conversion you have set as your goal. The right visual and wording can help increase the click-through rate and thus the number of purchases. Try, for example, “ order today” / “book on the website” / “buy now and save XX CZK”.
Too much of everything is harmful.
Now you know how to use urgency in emailing. But be careful not to turkey email list overdo it and turn off customers. Use urgency in moderation and remember that less is sometimes more . It is always best to test on your own contacts and evaluate your own data. The use of urgency should also be in line with your overall marketing strategy.
You can easily set up all of the tips mentioned in the smart e-mailing tool . If you don't know what to do, you can contact the specialists . So get started and start earning.
This article was written in collaboration with the email marketing tool Ecomail.cz. See how Ecomail compares to other tools in our comparison .
Founder of the Včeliště and Mailujeme projects. He works on many Czech and foreign projects for which he provides search engine optimization.