How to create a functional email marketing strategy?
Posted: Sat Apr 19, 2025 3:52 am
Do you want to show people your product, increase conversions, or increase brand awareness? Whatever your goal, it won't work without a well-thought-out strategy. Only marketing created systematically and with a clear intention can bring results. We'll help you create an email strategy that really works.
Why create a strategy?
Marketing should be a set of systematic steps leading to predetermined goals. This applies to every promotional tool – and emailing is certainly no exception. Just starting to send emails without a clear plan is not the best idea. You are only wasting time. Not only yours, but also your subscribers and readers. And over time, you will probably lose them too.
Proper email marketing is a well-thought-out plan, where one email precisely follows the previous one and gradually, step by step, leads a potential or existing client exactly where you want them to be at the end of the process.
What should not be missing from the strategy?
We now know why to create a strategy, and we are slowly uae email list getting to the most important thing, which is its form. What should you consider when creating a strategy? If you stick to the following points, you will definitely not make a mistake.
Analyze the current status
Have you tried emailing before? What worked, and where did it fail? There is nothing easier and more effective than drawing on previous experiences . If you have already tried sending out emails, put together an overview of your activities and their results.
Define your target group
Before you start sending out your emails, you should know who will read them. Do you know your recipients? Personas are fictional people who are likely to receive your content. Create at least three. Focus not only on where the persona works and what they do in their free time, but also on the problems they are currently solving , their plans for the future, and the content they like to receive and read online.
Why create a strategy?
Marketing should be a set of systematic steps leading to predetermined goals. This applies to every promotional tool – and emailing is certainly no exception. Just starting to send emails without a clear plan is not the best idea. You are only wasting time. Not only yours, but also your subscribers and readers. And over time, you will probably lose them too.
Proper email marketing is a well-thought-out plan, where one email precisely follows the previous one and gradually, step by step, leads a potential or existing client exactly where you want them to be at the end of the process.
What should not be missing from the strategy?
We now know why to create a strategy, and we are slowly uae email list getting to the most important thing, which is its form. What should you consider when creating a strategy? If you stick to the following points, you will definitely not make a mistake.
Analyze the current status
Have you tried emailing before? What worked, and where did it fail? There is nothing easier and more effective than drawing on previous experiences . If you have already tried sending out emails, put together an overview of your activities and their results.
Define your target group
Before you start sending out your emails, you should know who will read them. Do you know your recipients? Personas are fictional people who are likely to receive your content. Create at least three. Focus not only on where the persona works and what they do in their free time, but also on the problems they are currently solving , their plans for the future, and the content they like to receive and read online.