Disadvantages of CTV
Posted: Mon Dec 23, 2024 10:18 am
Internet . CTV only works if the television is connected to the internet. If the internet connection is slow or unstable, this can lead to buffering or delays during streaming.
You can't zap . Mindlessly zapping and happily staying half-attended on a program like 'Say yes to the dress' or 'The Block' is not possible when you watch CTV.
Subscription Costs . While CTV is generally cheaper than traditional television, the cost of multiple streaming services can quickly add up if viewers subscribe to multiple services at once.
No live broadcasts . CTV does not usually offer email leads live broadcasts of sporting events or news broadcasts. If you want that, you have to join another streaming service such as ESPN, Viaplay and/or Ziggo Sport.
Privacy Issues . As with all online activities, there may be privacy issues when using CTV services. Users should be aware of what information is collected and how it is used.
Opportunities for advertisers
Connected TV offers advertisers several advantages over traditional TV commercials. During the Media Trend Event of VIA Netherlands, Sarah Lewis of ShowHeroes explained what makes this medium so interesting for advertisers.
VIA30Mar2023- Sarah Lewis (c)MyMollseye (1)
Sarah Lewis at the Media Trend Event. Credits: MyMollseye.
One of the biggest advantages, according to research by ShowHeroes, is that when people watch CTV (with commercials in between) they THINK they see less commercials than on regular television. This is partly because linear television broadcasts commercial blocks in which multiple advertisers are given time to get their message across. Commercial blocks always last a long time, and you see all kinds of non-personalized commercials. You are probably not interested in more than half of the commercials.
You can't zap . Mindlessly zapping and happily staying half-attended on a program like 'Say yes to the dress' or 'The Block' is not possible when you watch CTV.
Subscription Costs . While CTV is generally cheaper than traditional television, the cost of multiple streaming services can quickly add up if viewers subscribe to multiple services at once.
No live broadcasts . CTV does not usually offer email leads live broadcasts of sporting events or news broadcasts. If you want that, you have to join another streaming service such as ESPN, Viaplay and/or Ziggo Sport.
Privacy Issues . As with all online activities, there may be privacy issues when using CTV services. Users should be aware of what information is collected and how it is used.
Opportunities for advertisers
Connected TV offers advertisers several advantages over traditional TV commercials. During the Media Trend Event of VIA Netherlands, Sarah Lewis of ShowHeroes explained what makes this medium so interesting for advertisers.
VIA30Mar2023- Sarah Lewis (c)MyMollseye (1)
Sarah Lewis at the Media Trend Event. Credits: MyMollseye.
One of the biggest advantages, according to research by ShowHeroes, is that when people watch CTV (with commercials in between) they THINK they see less commercials than on regular television. This is partly because linear television broadcasts commercial blocks in which multiple advertisers are given time to get their message across. Commercial blocks always last a long time, and you see all kinds of non-personalized commercials. You are probably not interested in more than half of the commercials.