Bridging the gap between

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Adobe conducted a study earlier this year and found a 43% increase. With Facebook, Twitter, and Instagram launching video ads this year, we believe the use of video in social advertising will be quite widespread in 2015.At Driftrock, we haven't tested video ads yet, but speaking with other Facebook advertisers who have, we've heard very positive feedback. Most advertisers agreed that video views on Facebook were cheaper than on other video platforms they'd used, and some brands even managed to get the price per view down to £0.02–£0.03, which is quite surprising!

What you can do:

Create engaging videos that speak to your audience. With the detailed targeting options offered by some social media advertising platforms, you can get really creative and send a strong, relevant message to your target audience. Don't forget to closely track your ad performance and see how home owner data people interact with your videos.
Pro tip: Video ads typically have a lower click-through rate than regular in-post ads, so if you want to run video ads, a strong call to action after the in-post ad will give you better results.


2015 will be even more focused on SOLOMO (Social - Local - Mobile). It's no news that mobile is quickly becoming the preferred way to access most digital content, including, of course, social media.