Many car owners don't know that maintenance can be done not only at their dealer

[mehadihasan123456]

In preparation for testing the first version of the maintenance section, we interviewed users and discovered one nuance: people don’t know that warranty maintenance can be done not only at the dealer who sold the car.


“Not all car owners know that they can have their car serviced at any service center. After all, for dealers, maintenance is an important source of income, so they have done a good job of instilling in their customers the idea that they need to have their car serviced at the same place where they bought it.

At the same time, the law is completely on the buyer’s side and car cryptocurrency data owners are free to choose the service they want.

Alexandra Muzlanova

Therefore, we need to talk more and in more detail about the opportunity to choose the best car services, to interest people in the service of fast and profitable selection of maintenance, so that people understand how and why to use the Autospot service.

This nuance also affected the specifics of SEO promotion of the maintenance section. The peculiarity of SEO in this project is the mixed demand at the junction of commercial and informational queries. It is not only and not so much "find the most advantageous maintenance offer", but also "is it possible to do maintenance at all without a dealer". Even for commercial queries, the search engine results have not yet stabilized - offers on maintenance, articles and reference information are mixed together.

That is, SEO promotion here has become more complicated by the task of breaking through the ceiling of not fully formed demand and helping car owners understand that they can easily find maintenance cheaper and no worse than at their dealer.