Common Mistakes and How to Prevent Them
Posted: Sat Apr 19, 2025 7:13 am
Incomplete or incorrect data from channels. Employees may make mistakes in calculation formulas or forget to update data - as a result, actual advertising costs will not match the analytics data.
Errors in UTM tags of advertising campaigns placed manually or, for example, not all pages of the site are marked. Errors can also be caused by links shortened using third-party services, as well as incorrectly or partially filled out application forms.
How to avoid: Go through and check every data path from the source to the final report, find and try to fix problems.
Unsystematic work with applications. The accuracy of end-to-end analytics twitter data data will be questionable if, for example, transaction statuses are not updated in a timely manner, there are many dummy cards and junk information.
How to avoid. Build a system for working with templates and regulations, explain to employees why it is important to take a responsible approach to transactions in CRM:
think through the statuses of applications and the criteria for assigning these statuses;
prepare detailed instructions, train employees to work in CRM and monitor its quality;
connect automation systems for generating deals (call tracking, chat bots).
Errors in UTM tags of advertising campaigns placed manually or, for example, not all pages of the site are marked. Errors can also be caused by links shortened using third-party services, as well as incorrectly or partially filled out application forms.
How to avoid: Go through and check every data path from the source to the final report, find and try to fix problems.
Unsystematic work with applications. The accuracy of end-to-end analytics twitter data data will be questionable if, for example, transaction statuses are not updated in a timely manner, there are many dummy cards and junk information.
How to avoid. Build a system for working with templates and regulations, explain to employees why it is important to take a responsible approach to transactions in CRM:
think through the statuses of applications and the criteria for assigning these statuses;
prepare detailed instructions, train employees to work in CRM and monitor its quality;
connect automation systems for generating deals (call tracking, chat bots).