What is social commerce?
Posted: Sun Apr 20, 2025 3:10 am
If you’re looking to take advantage of social commerce but don’t know where to start, you’re not alone. Many WordPress users struggle with combining their existing store with social commerce features.
In this guide, we’ll show you exactly how to set up social commerce on your WordPress site, from choosing the right tools to connecting your products to social platforms. We’ve broken it all down into easy steps that even beginners can follow.
Beginner's Guide to Social Commerce
Social commerce refers to the buying and selling of products or services directly through media platforms.
It's like having a virtual storefront built right into your favorite media apps. As you scroll uae telemarketing data through your friends' updates, you can discover new products and sometimes even make purchases without leaving the app.
Several popular media platforms today offer integrated social commerce features.
For example, Instagram allows businesses to tag products in their posts and display a “Shop Now on Instagram” button. Some profiles may even have a dedicated “Shop” section with a checkout feature .
Buy Now on Instagram button
Facebook also allows businesses to tag products in photos, where users can click to view and purchase them.
Similarly, TikTok lets you add a “Visit Store” tab to a brand’s profile, which takes users directly to the brand’s product catalog.
Skin1004's TikTok shop page
Many companies are making the most of selling on media channels.
Take for example Fjällräven, a popular Swedish outdoor brand whose website is built on WooCommerce . They use Instagram’s shop features to showcase their products and drive sales within the platform.
In this guide, we’ll show you exactly how to set up social commerce on your WordPress site, from choosing the right tools to connecting your products to social platforms. We’ve broken it all down into easy steps that even beginners can follow.
Beginner's Guide to Social Commerce
Social commerce refers to the buying and selling of products or services directly through media platforms.
It's like having a virtual storefront built right into your favorite media apps. As you scroll uae telemarketing data through your friends' updates, you can discover new products and sometimes even make purchases without leaving the app.
Several popular media platforms today offer integrated social commerce features.
For example, Instagram allows businesses to tag products in their posts and display a “Shop Now on Instagram” button. Some profiles may even have a dedicated “Shop” section with a checkout feature .
Buy Now on Instagram button
Facebook also allows businesses to tag products in photos, where users can click to view and purchase them.
Similarly, TikTok lets you add a “Visit Store” tab to a brand’s profile, which takes users directly to the brand’s product catalog.
Skin1004's TikTok shop page
Many companies are making the most of selling on media channels.
Take for example Fjällräven, a popular Swedish outdoor brand whose website is built on WooCommerce . They use Instagram’s shop features to showcase their products and drive sales within the platform.