Hubspot heralds the era of connected customers

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In September 2022, INBOUND took place in Boston for the first time since 2019, bringing together numerous attendees from the HubSpot community. As part of the world's largest inbound marketing trade fair, HubSpot also presented the new feature updates to its CRM platform. This fall, HubSpot aims to use these updates to change the lack of effectiveness and social interaction in the corporate reality. HubSpot calls it "the age of the connected customer" – the goal is to improve the way target audiences interact with companies and thus improve the way purchasing decisions are made.

more efficient processes through networked applications
According to HubSpot, in an increasingly dynamic world, companies are facing the israel phone number data problem of a lack of connectivity, which in turn makes it harder to reach their target audience. For this reason, individual applications will be even more closely integrated in the future to provide better customer service.

“Amid a global pandemic, hybrid working arrangements, an economic downturn, tightening budgets, privacy concerns, rising customer expectations, and the increasing complexity of data, it's no wonder connecting with customers is harder than ever.” – HubSpot

Marketing strategies must therefore be rethought, as goals are often difficult to achieve or even missed. The following circumstances are often responsible for this:

lack of customer networking
Data silos and lack of data networking
We humans are insufficiently connected to each other
The software suite will no longer just connect data and systems, but also create deeper and more sustainable networks, thus eliminating software islands. This means that fragmented, individual solutions will be a thing of the past in the future – with its optimized CRM platform, the Massachusetts-based software company aims to bring data, customers, and community together.



INBOUND22 - Webpage Update Diagram-2Image source: HubSpot



the central features
To offer their target audience added value and establish a genuine connection with them, companies today need to understand their motivations more than ever. Key new HubSpot features include Customer Journey Analytics, which provides companies with transparent insight into the customer journey. This insightful information will enable them to design even more comprehensive customer experiences and strengthen the connection with their target audience. The days of questioning campaign ROIs are a thing of the past. Strategies are becoming cross-media orchestrated campaigns in which the performance of various communication channels is automatically visualized and measured.





The Customer Report Builder consolidates data from marketing, sales, and service in one central location. The linked insights will be enhanced with KPI comparisons, pivot tables, and scatter charts, making them more transparent than ever for your team.

Data model overviews help you understand how your data management is organized. The improved Data Quality Command Center helps identify outdated properties and data synchronization bottlenecks before they become a real problem. Further improvements in data quality automation implement AI-suggested fixes—your database now practically cleans itself.

With the Custom Object Builder, you can set up a personalized CRM—no coding required. Optimize customer interactions by storing and displaying important information such as contacts, companies, terms and conditions, or recent correspondence.

Another goal is to simplify customer transactions. HubSpot now offers even more ways to accept payments. For example, payment links support an open amount that buyers can adjust. Additional payment options such as credit card, direct payment, or recurring payments are also available. These payment features enable companies to make their products or services individually orderable or configurable. The insights gained from these transactions can, of course, be used to analyze the customer journey.