Ask the customer what is going on within the company
Posted: Mon Dec 23, 2024 10:29 am
A doctor knows that the cause of pain often lies somewhere other than the actual place where it hurts. For example, pressure on the chest can be a result of work- or private-life related stress. And the pain you feel in your back can very well be a result of that slight pain you occasionally feel in your knee. But the doctor can only find out these causes if he actively asks about them. After all, someone who goes to the doctor with a headache will not spontaneously bring up his private life.
In marketing we often see the same thing happening. Customers knock on your door asking if you can do something for them online, but otherwise remain vague about the 'why'. When lista de emails you want to set up a strategy as a marketer, that same 'why' is often the starting point on which you base your resources and message, among other things. Therefore, as a marketer, ask further:
Why do you want to start with online marketing?
Why do you think there is more to be gained from your current online marketing?
Have you recently made major changes to your existing online marketing that have caused your results to drop?
Is there something going on in your market that makes you want to be active online as soon as possible?
The initial 'care question' always has a deeper underlying thought. Just as a GP bases the treatment plan on the deeper underlying cause, so does a successful marketer.
Family doctor with a heart, photo from Unsplash.
Also read: The most hilarious names and pay-offs [100+]
3. You don't have to be a walking (medical) encyclopedia
Do you ever see the doctor typing while you tell your story? There is a good chance that he not only keeps your file, but also occasionally consults a database for possible symptoms that match your complaints. General practitioners in particular receive patients with dozens of different symptoms at their desks every day. Multiply this by the number of working days in a year and you quickly arrive at several thousand different symptoms per year. It is therefore not surprising that a general practitioner, although they certainly know a lot, does not have all knowledge at hand immediately. Did you know that AI has also made its entrance here ?
In marketing we often see the same thing happening. Customers knock on your door asking if you can do something for them online, but otherwise remain vague about the 'why'. When lista de emails you want to set up a strategy as a marketer, that same 'why' is often the starting point on which you base your resources and message, among other things. Therefore, as a marketer, ask further:
Why do you want to start with online marketing?
Why do you think there is more to be gained from your current online marketing?
Have you recently made major changes to your existing online marketing that have caused your results to drop?
Is there something going on in your market that makes you want to be active online as soon as possible?
The initial 'care question' always has a deeper underlying thought. Just as a GP bases the treatment plan on the deeper underlying cause, so does a successful marketer.
Family doctor with a heart, photo from Unsplash.
Also read: The most hilarious names and pay-offs [100+]
3. You don't have to be a walking (medical) encyclopedia
Do you ever see the doctor typing while you tell your story? There is a good chance that he not only keeps your file, but also occasionally consults a database for possible symptoms that match your complaints. General practitioners in particular receive patients with dozens of different symptoms at their desks every day. Multiply this by the number of working days in a year and you quickly arrive at several thousand different symptoms per year. It is therefore not surprising that a general practitioner, although they certainly know a lot, does not have all knowledge at hand immediately. Did you know that AI has also made its entrance here ?