Understanding search engine relevance determination
Posted: Sun Apr 20, 2025 5:18 am
If you've eliminated the factors and possibilities mentioned above, and your website still experienced significant ranking changes, then we should take a closer look at the crucial relevance determination used by search engines. This will make it much easier for you to develop targeted SEO measures and regain your rankings in the future.
The primary goal of search engine optimization is to increase norway cell phone number list the relevance of specific URLs to predefined search queries of the respective target groups (keywords). Then the search engine can prioritize this URL over all other relevant search results.
In other words, your content should be highly relevant to the search query . Only then can the search engine assign a better ranking and a high position. And only then can more users and potential customers reach your website via organic search in the long term, thus achieving predefined conversion goals.
So, when we talk about a ranking loss, it means that the relevance of a URL to a given search query has decreased: its position in the search results has deteriorated. Instead, other documents that appear more relevant to the search engine are given priority in the search results.
The primary goal of search engine optimization is to increase norway cell phone number list the relevance of specific URLs to predefined search queries of the respective target groups (keywords). Then the search engine can prioritize this URL over all other relevant search results.
In other words, your content should be highly relevant to the search query . Only then can the search engine assign a better ranking and a high position. And only then can more users and potential customers reach your website via organic search in the long term, thus achieving predefined conversion goals.
So, when we talk about a ranking loss, it means that the relevance of a URL to a given search query has decreased: its position in the search results has deteriorated. Instead, other documents that appear more relevant to the search engine are given priority in the search results.