Avoid buying or selling links
Posted: Sun Apr 20, 2025 5:21 am
How do I avoid a Google penalty or downgrade?
The basic rule is always: Stay up to date with developments in search engine optimization. Keep yourself informed about major Google updates, as they represent milestones in the evolution of Google's algorithms. Most importantly, regularly ensure you adhere to the Google Webmaster Guidelines ! You can also do the following:
Wild boar sells links to SEO pigLink building is one of the taiyuan cell phone number list cornerstones of search engine optimization. For a long time, the more backlinks a domain had, the better—regardless of whether these links made any thematic sense or not. So, backlinks were bought and sold in bulk.
However, this has long been against Google's guidelines. This is how links that were once beneficial from an SEO perspective have become harmful backlinks . Instead, focus on links that add value to users.
Use the XOVI Disavow Tool to assess the quality of your backlinks and remove harmful ones. We've also created a step-by-step guide for added-value link building .
2. Create individual content with added value
Identical pigs in different clothesContent is king – but don't clone it. Don't copy the content of other websites just to quickly build more pages. That would also be plagiarism and could lead to legal trouble. Besides, you're not providing any added value to users.
The basic rule is always: Stay up to date with developments in search engine optimization. Keep yourself informed about major Google updates, as they represent milestones in the evolution of Google's algorithms. Most importantly, regularly ensure you adhere to the Google Webmaster Guidelines ! You can also do the following:
Wild boar sells links to SEO pigLink building is one of the taiyuan cell phone number list cornerstones of search engine optimization. For a long time, the more backlinks a domain had, the better—regardless of whether these links made any thematic sense or not. So, backlinks were bought and sold in bulk.
However, this has long been against Google's guidelines. This is how links that were once beneficial from an SEO perspective have become harmful backlinks . Instead, focus on links that add value to users.
Use the XOVI Disavow Tool to assess the quality of your backlinks and remove harmful ones. We've also created a step-by-step guide for added-value link building .
2. Create individual content with added value
Identical pigs in different clothesContent is king – but don't clone it. Don't copy the content of other websites just to quickly build more pages. That would also be plagiarism and could lead to legal trouble. Besides, you're not providing any added value to users.