Come si crea una campagna di Email Marketing efficace
Posted: Tue Apr 22, 2025 5:00 am
Creating an email marketing campaign may seem like a pretty simple task.
Not at all! There are dozens of factors to consider to avoid the dreaded SPAM folder , prevent Unsubscribes and increase the opening (and click) rate of your emails.
First, let's talk about the metrics that can be used to accurate mobile phone number list evaluate the performance of an email marketing campaign, and thanks to them we can focus on some key points for the success of this strategy.
Open Rate
The open rate is the rate of opening of sent emails, and it is closely linked to some factors .
The average opening rate , although it depends a lot on the type of business, is around 20% ; above this percentage our campaign is going well, below it is a sign that something is wrong.
The first factor to keep in mind to increase the open rate is undoubtedly the quality of the contacts .
A below-average opening rate often indicates a list of contacts that are out of target , and therefore not very interested in the topic we are proposing.
This also has a negative impact on the costs of campaigns, as almost all email marketing platforms use a pricing system based on the number of contacts or number of emails .
The second factor to take into consideration is the subject of the email sent : obviously it must be captivating for the target audience and push for action.
It sounds simple when you put it that way, right?
In reality, some “psychological levers” are more or less effective based on the target we have chosen. The only way to find the right balance in this case is to test different solutions over time to verify which one is right for us.
Another aspect that is not at all irrelevant is the time of sending the emails , but to "correct the shot" in this case one must necessarily rely on an analysis of previous campaigns , carrying out experiments, since each target segment has its own habits.
One last tip that has been bearing fruit lately is to “ humanize ” the sender.
In fact, it is easier for a user to open an email that comes from [email protected] rather than the classic info@ or marketing @ .
The feeling that there is a physical person behind an email and not a company or an automation unconsciously generates a sense of greater trust.
CTR, Click Through Rate
If we have set up the first step well, the one to improve the Open Rate, a good percentage of our recipients will have opened the email.
But now comes the difficult part: pushing them to take action .
Starting from the assumption that there are no universal rules in this sense, we can still affirm that some best practices help to improve the CTR.
Not at all! There are dozens of factors to consider to avoid the dreaded SPAM folder , prevent Unsubscribes and increase the opening (and click) rate of your emails.
First, let's talk about the metrics that can be used to accurate mobile phone number list evaluate the performance of an email marketing campaign, and thanks to them we can focus on some key points for the success of this strategy.
Open Rate
The open rate is the rate of opening of sent emails, and it is closely linked to some factors .
The average opening rate , although it depends a lot on the type of business, is around 20% ; above this percentage our campaign is going well, below it is a sign that something is wrong.
The first factor to keep in mind to increase the open rate is undoubtedly the quality of the contacts .
A below-average opening rate often indicates a list of contacts that are out of target , and therefore not very interested in the topic we are proposing.
This also has a negative impact on the costs of campaigns, as almost all email marketing platforms use a pricing system based on the number of contacts or number of emails .
The second factor to take into consideration is the subject of the email sent : obviously it must be captivating for the target audience and push for action.
It sounds simple when you put it that way, right?
In reality, some “psychological levers” are more or less effective based on the target we have chosen. The only way to find the right balance in this case is to test different solutions over time to verify which one is right for us.
Another aspect that is not at all irrelevant is the time of sending the emails , but to "correct the shot" in this case one must necessarily rely on an analysis of previous campaigns , carrying out experiments, since each target segment has its own habits.
One last tip that has been bearing fruit lately is to “ humanize ” the sender.
In fact, it is easier for a user to open an email that comes from [email protected] rather than the classic info@ or marketing @ .
The feeling that there is a physical person behind an email and not a company or an automation unconsciously generates a sense of greater trust.
CTR, Click Through Rate
If we have set up the first step well, the one to improve the Open Rate, a good percentage of our recipients will have opened the email.
But now comes the difficult part: pushing them to take action .
Starting from the assumption that there are no universal rules in this sense, we can still affirm that some best practices help to improve the CTR.