Commerce in the digital age: what will change
Posted: Mon Dec 23, 2024 10:45 am
Digital transformation , before changing the way of doing business in the corporate environment, has changed society itself. After the avalanche of technological innovations that have appeared in the lives of individuals and their consequent change in behavior, organizations, in order to survive this new reality, have been forced to accelerate their digital strategies and adapt to the new demands of the market, where the rules are set by the consumer.
The latest digital technologies have made information accessible to everyone in seconds, at any time and place, transforming personal and business relationships into mobile and widely connected relationships. With the boom in smartphones, the Internet is now present in everyone's daily lives, not only through devices, but also in banking systems, supermarket checkouts, customer service software, company databases, social networks, etc.
The Internet has caused a profound disruption in the way companies communicate with their customers, suppliers and partners, and also in the way consumers express themselves and communicate with each other. From this, this new means of communication, which has paved the way for countless other innovations, such as Cloud , Analytics , Big Data , Internet of Things , Artificial Intelligence , among others, brings about not only a strategic change in companies, but also a fruitful opportunity for the market to understand who consumers are, what they think, what their consumption habits are and what they want.
Cloud BackUp
However, these are just some of the changes in the market. In cpa mailing lists the very near future, companies will have to reinvent themselves even more, because technological innovations are constantly emerging and causing new changes in market dynamics. In order to detail the changes predicted by marketing and technology experts, the following are key points that appear in the 8th Annual Sales & Marketing Report 2017, produced by Consumer Goods Technology (CGT), in partnership with the International Data Corporation (IDC).
Content
Close and true relationship with the customer
New technologies
Sell directly to the end consumer
It will be necessary to extrapolate consumer expectations
Close and true relationship with the customer
The strongest prediction, which will be the source of other strategic changes, is that companies will increasingly need to strengthen their relationships with their customers , seeking different ways to be truly closer to their consumers.
Although this prediction may seem obvious, the market has been proving that addressing this issue is not as cliché as it seems, as explained by CGT editor-in-chief Peter Breen at the beginning of the report: “the industry as a whole has often distanced itself from the end user and focused more on production aspects than on customer satisfaction”.
The study also points out that, in the next 10 years, 90% of the growth of large companies will be driven by companies that invest in engaging with their end customers. This prediction confirms once and for all that the consumer is the center of all changes. Therefore, having the best marketing and sales strategies will be essential in the next decade.
In the current scenario, consumers are already hyperconnected and hold the greatest share of power in influencing changes in the market. They are more selective and opt for products that truly make sense in their lives. Therefore, the path that must be traced by all companies is the strong investment in new digital technologies that improve the customer experience. This must be seen as a priority in new business models from now on.
New technologies
In the IDC survey, it can be seen how each market group values technologies in different ways. In this study, manufacturers were asked to indicate which technology was most important in their relationship strategy with retailers. Analytics was indicated by 50% as very important. Next came mobility for field work, with 9%. Social Business, with 5% and the Internet of Things, with 2%.
The latest digital technologies have made information accessible to everyone in seconds, at any time and place, transforming personal and business relationships into mobile and widely connected relationships. With the boom in smartphones, the Internet is now present in everyone's daily lives, not only through devices, but also in banking systems, supermarket checkouts, customer service software, company databases, social networks, etc.
The Internet has caused a profound disruption in the way companies communicate with their customers, suppliers and partners, and also in the way consumers express themselves and communicate with each other. From this, this new means of communication, which has paved the way for countless other innovations, such as Cloud , Analytics , Big Data , Internet of Things , Artificial Intelligence , among others, brings about not only a strategic change in companies, but also a fruitful opportunity for the market to understand who consumers are, what they think, what their consumption habits are and what they want.
Cloud BackUp
However, these are just some of the changes in the market. In cpa mailing lists the very near future, companies will have to reinvent themselves even more, because technological innovations are constantly emerging and causing new changes in market dynamics. In order to detail the changes predicted by marketing and technology experts, the following are key points that appear in the 8th Annual Sales & Marketing Report 2017, produced by Consumer Goods Technology (CGT), in partnership with the International Data Corporation (IDC).
Content
Close and true relationship with the customer
New technologies
Sell directly to the end consumer
It will be necessary to extrapolate consumer expectations
Close and true relationship with the customer
The strongest prediction, which will be the source of other strategic changes, is that companies will increasingly need to strengthen their relationships with their customers , seeking different ways to be truly closer to their consumers.
Although this prediction may seem obvious, the market has been proving that addressing this issue is not as cliché as it seems, as explained by CGT editor-in-chief Peter Breen at the beginning of the report: “the industry as a whole has often distanced itself from the end user and focused more on production aspects than on customer satisfaction”.
The study also points out that, in the next 10 years, 90% of the growth of large companies will be driven by companies that invest in engaging with their end customers. This prediction confirms once and for all that the consumer is the center of all changes. Therefore, having the best marketing and sales strategies will be essential in the next decade.
In the current scenario, consumers are already hyperconnected and hold the greatest share of power in influencing changes in the market. They are more selective and opt for products that truly make sense in their lives. Therefore, the path that must be traced by all companies is the strong investment in new digital technologies that improve the customer experience. This must be seen as a priority in new business models from now on.
New technologies
In the IDC survey, it can be seen how each market group values technologies in different ways. In this study, manufacturers were asked to indicate which technology was most important in their relationship strategy with retailers. Analytics was indicated by 50% as very important. Next came mobility for field work, with 9%. Social Business, with 5% and the Internet of Things, with 2%.