Choose the right tools and track leads
Posted: Tue Apr 22, 2025 6:48 am
It would be helpful to track the cost of your sales and marketing campaigns. This can be done by calculating the cost per acquisition formula below.
Lead Tracking
Source
Tracking this metric allows you to project your return on investment. Determining the profitability of your marketing campaigns is essential, so you know if your lead tracking and other marketing efforts are working.
Specify potential lead sources
A lead source is a channel that first brought you a lead. Knowing this information helps you determine the tools to track your contacts.
Let’s look at some potential lead sources. Organic search traffic is a great place to start. You might think that paid ads would provide more high-quality leads. However, organic search allows you to target keywords that attract highly qualified prospects.
Lead Tracking
Source
In a survey of 30 sales and marketing professionals, 44% said organic search was their best high school coaches email list source of lead generation. You can use organic lead data to better match your content to what they’re searching for.
Here are some other potential lead sources:
Pay-Per-Click Ads
Email Newsletter
Events
Traditional advertising
Cold Calling
Postponement
While you can manually track your lead sources, this can be quite challenging. The best option is to use tools, which we will discuss in the next section.
Lead Tracking
Source
Tracking this metric allows you to project your return on investment. Determining the profitability of your marketing campaigns is essential, so you know if your lead tracking and other marketing efforts are working.
Specify potential lead sources
A lead source is a channel that first brought you a lead. Knowing this information helps you determine the tools to track your contacts.
Let’s look at some potential lead sources. Organic search traffic is a great place to start. You might think that paid ads would provide more high-quality leads. However, organic search allows you to target keywords that attract highly qualified prospects.
Lead Tracking
Source
In a survey of 30 sales and marketing professionals, 44% said organic search was their best high school coaches email list source of lead generation. You can use organic lead data to better match your content to what they’re searching for.
Here are some other potential lead sources:
Pay-Per-Click Ads
Email Newsletter
Events
Traditional advertising
Cold Calling
Postponement
While you can manually track your lead sources, this can be quite challenging. The best option is to use tools, which we will discuss in the next section.