Invest in learning rather than tools
Posted: Tue Apr 22, 2025 9:00 am
Make sure you have a large enough sample size. A/B testing should be done on a representative sample of your target audience to get reliable results.
4. Set up conversion tracking to know the winner.
Once you have your groups set up, you will need to track conversions and analyze the results to see which version performed best.
Your analytics layer can help you track conversion goal completions on the pages you are testing to determine the winner. It is also worth noting that an A/B test is typically run for four business cycles (7 days) for the results to be conclusive.
5. Be prepared to repeat and improve your tests.
Your challenger may not always win on the first try, but the results of that test can teach outlook email list you how to improve in the next iteration.
It's better to fail fast and don't be afraid to try different versions of your product and see what works best for your users.
While A/B testing may seem like a lot of work since it covers different areas of product marketing, there are ways to make the workflow process efficient and effective.
A/B Testing Tips for SaaS Startups
Here are some tips you can incorporate into your product marketing strategies:
Only compare apples to apples.
It would be unreasonable to compare two different things during A/B testing. You can't change the title if you've obviously tested another piece of content in your ads.
For example: You can’t test a title change with a CTA change. This only leads to bad data and bad analytics.
Tools are great for helping you automate A/B testing. But you can’t always rely on them.
4. Set up conversion tracking to know the winner.
Once you have your groups set up, you will need to track conversions and analyze the results to see which version performed best.
Your analytics layer can help you track conversion goal completions on the pages you are testing to determine the winner. It is also worth noting that an A/B test is typically run for four business cycles (7 days) for the results to be conclusive.
5. Be prepared to repeat and improve your tests.
Your challenger may not always win on the first try, but the results of that test can teach outlook email list you how to improve in the next iteration.
It's better to fail fast and don't be afraid to try different versions of your product and see what works best for your users.
While A/B testing may seem like a lot of work since it covers different areas of product marketing, there are ways to make the workflow process efficient and effective.
A/B Testing Tips for SaaS Startups
Here are some tips you can incorporate into your product marketing strategies:
Only compare apples to apples.
It would be unreasonable to compare two different things during A/B testing. You can't change the title if you've obviously tested another piece of content in your ads.
For example: You can’t test a title change with a CTA change. This only leads to bad data and bad analytics.
Tools are great for helping you automate A/B testing. But you can’t always rely on them.