After investing time and resources into building your website and marketing campaigns, it’s time to improve your conversion rates. Optimizing your existing customer base is more cost-effective in the long run than spending money to acquire new customers who aren’t already aware of your brand.
Here's how you can optimize your conversion rates:
A basic purchasing behavior of customers includes checking reviews before making a purchase to see how the product looks in action and whether or not it meets their expectations.
Collect reviews and ratings and embed them into your brand website in various ways. For example, software, hand tagging, like Taggbox, etc.
Displaying only positive reviews on your website without mentioning the bad ones physicians email list can negatively impact your brand as it does not represent authenticity in the eyes of customers.
Brands can increase the number of customer reviews by using post-sale email campaigns that include call-to-action questions and direct links to reviews and feedback.
Brands are heavily using influencer marketing to gather more reviews by sending samples to influencers and asking for honest feedback in return.
Some brands don’t ask for reviews for fear of receiving negative feedback.
As long as the brand provides quality products and services, it does not have to worry about receiving some negative reviews. However, if the website faces many negative reviews, it can only improve.
Use website pop-ups
Statistics show that pop-ups increase conversion rates by 3.09%, however, if used intelligently, they can go up to 10%. Businesses have the ability to target any segment of their audience using pop-ups. All it takes is setting up appropriate and well-considered targeting settings.
Exit popups appear just before a visitor is about to leave your website, which is played as a last resort to keep your audience hooked. Exit popups are considered more efficient than regular overlays.