Cart abandonment is a major risk for e-commerce sites that can be eliminated by sending a follow-up email about some additional discounts or free shipping costs that help improve the conversion rate to an extent where offering these discounts outside of the current capacity does not impact the overall business outlook.
Use colors to attract visitors with liveliness
There is no particular color that helps people click on CTA buttons, but they do play a crucial role. The secret is to select that color that will give your visitors the push to click on the call to action buttons.
Make your CTA buttons stand out by giving them a bright, different color that isn't professors edu email addresses used frequently in your website layout.
It is important to add contrast to your pop-ups, banners and CTA buttons. Make sure to use readable colors. Transform your content and let your colors help you with conversion rates and website impressions.
Add Trust Badges to your web pages
Some brands have seen up to a 58.29% increase in conversion rates with trust badges. When a business receives a great review on websites like TrustPilot, Glassdoor, Capterra, or Yelp, they reach out to them and ask them to add a widget to their website that displays the review badge.
If you have some big brands among your clientele, mentioning their logos on your homepage can increase sales by building trust. Visitors develop a sense of trust right from the start and get motivated to progress further on the website.
Trust badges are similar to word-of-mouth marketing in this digital world. Not only do they impact conversions and trust in your band, but they also help your homepage look attractive and convey trustworthiness and authenticity to your visitors.
As we all know, adding real images builds trust among website visitors. Well, that's not the only benefit you get with impressive images.