What is even worse is that the
Posted: Wed Apr 23, 2025 4:45 am
entire nominal growth in advertising spending has “gone online.” This means of distribution has increased its share and volume in the advertising distribution market threefold (by 200%!) in three years. See Table 1. And by the end of 2011, it had moved into second place, overtaking the press. In terms of the Internet’s share of total advertising spending (15.7%), Russia has significantly outpaced all other major economies except China (17%). Even in the United States, where more than 80% of the population regularly uses the Internet, the share of this means of advertising distribution does not exceed 13%. By the way, the volume of Internet advertising in the United States exceeded the volume of print advertising only in 2010. In India and Brazil, the share of Internet advertising does not exceed 5%.
But the volume of advertising in the press has decreased by thailand cell phone number list almost 12 billion rubles (-22.5%) over three years, and the share of this medium has decreased from more than 20% in 2008 to 15% in 2011. Outdoor advertising is also losing ground. Over three years, its volume has decreased by almost 8 billion rubles (-18.5%), and its share has decreased from 16.5% to 13%.
The situation with radio advertising is also unfavorable. Its volume in 2011 decreased by more than a billion rubles (-9%) compared to 2008. And the share decreased from 5 to 4.5%.
Only television advertising, despite all the talk about the decline in popularity of this media, the audience moving to the Internet, the decline in efficiency, etc., continues to hold 50% of the advertising market in distribution media. As three, as five, as ten years ago. Compared to 2010, the volume of advertising on television has grown by 18%, and compared to 2008 - by a symbolic 2.5%.
But the volume of advertising in the press has decreased by thailand cell phone number list almost 12 billion rubles (-22.5%) over three years, and the share of this medium has decreased from more than 20% in 2008 to 15% in 2011. Outdoor advertising is also losing ground. Over three years, its volume has decreased by almost 8 billion rubles (-18.5%), and its share has decreased from 16.5% to 13%.
The situation with radio advertising is also unfavorable. Its volume in 2011 decreased by more than a billion rubles (-9%) compared to 2008. And the share decreased from 5 to 4.5%.
Only television advertising, despite all the talk about the decline in popularity of this media, the audience moving to the Internet, the decline in efficiency, etc., continues to hold 50% of the advertising market in distribution media. As three, as five, as ten years ago. Compared to 2010, the volume of advertising on television has grown by 18%, and compared to 2008 - by a symbolic 2.5%.