Stages of creating a customized product

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Customization does not imply selling a perfectly ideal product that is created especially for us. This is hardly realistic. Rather, it is an invitation to creativity, when the client helps to create the desired product, using the available opportunities. To use them, you need to have certain knowledge.

Customization can be called an iterative process, when each step is analyzed, and based on the results obtained, the next one is planned. All these stages are repeated cyclically. Let us explain in more detail what this means in practice.

Studying customer needs

Let's imagine an ideal buyer and his requests. What are his desires and ways to achieve them? Based on this, we formulate the technical task (TT).

Market analysis and concept development

We study demand, supply and competition. We consider options for increasing the attractiveness of the product. We try to identify shortcomings, unresolved problems. We formulate an offer in which these problems are corrected.

Creation of technical specifications

TOR – transition to the next stage. By this point, you should have complete information about the product, its properties and functionality. This detailed data should be documented. TOR cannot solve all problems, since it is impossible to include the requests of each client. In addition, some wishes contradict each other, and others simply do not make sense. However, even the most ridiculous requests can ultimately prove useful.

Product design and prototyping

So, we have come to the most interesting algeria email list 1.76 million contact leads creative part – product design. Sketches, drawings, technical descriptions, programs and other documents will be used, on the basis of which a prototype will be made for testing.

Product customization

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This is the most important stage, on which the fate of the customized product depends. The prototype undergoes tests, during which specialists determine which of its components are the most important, and which do not bear a large load. For example, when testing the strength of the supporting structures of furniture, the color of the surface is not taken into account. It is at this point that the cost of production of a unit of production is determined. Having assessed the technical properties and cost of production of the product, we decide whether it has prospects and whether it is worth improving.

Refinement

If the production of a customized product is deemed feasible, it is finally finalized. All defects are corrected, deviations from the technical specifications are eliminated. If technical errors are detected during testing, they are also eliminated.

Design, prototyping and modification are repeated until the product achieves the desired performance. Good results are usually observed already in the second round of testing.

Sending to production

The final stage of product customization is its production itself. It is very important that this stage is successful, otherwise all the efforts will be in vain. The number one task is to provide production with everything necessary in the required quantity, including important and secondary parts and components. This is a guarantee that the contract for the terms and volumes of product delivery will be fulfilled. The next most important condition is the competent organization of logistics, which will allow you to draw up a clear delivery schedule.

The most pleasant moment is the transfer of the goods to the sales office or directly to the client. After-sales service of the equipment is discussed in advance.


Download a useful document on the topic:

Checklist: How to Achieve Your Goals in Negotiations with Clients
Frequently asked questions about customization
Product customization, as the example of leading global brands shows, is a great advantage for business. It is not so much a bold approach as a very smart one that meets the demands of the modern consumer. Thanks to product customization, the buyer's trust in the company is strengthened. Having received maximum attention to their needs and requirements, the client will never go to your competitor.

How is customization different from personalization?
These are fundamentally different moments of selling a product. Although they have the same goal - to form an individual offer for a specific client.

Product customization is the customer's choice of options and settings that practically create a new, unique product. As a rule, there is a large selection of options. This makes it possible to get the most individual product.

Personalization does not involve making changes to the finished product, but only adjusting it for ease of use. The seller can make such modifications in advance, knowing their client and their purchase history well.

What is production customization?
This is the name given to its reorientation, when, using established processes for the production of a mass product, it is adapted to the production of a product intended for a specific consumer with individual requests.

What are the prospects for customization?
If it started with the products of large global brands, today this principle of working with the client is becoming generally accepted. This trend will always remain: the first steps are the prerogative of the leaders, the rest follow them. What initially seems too bold and risky gradually becomes familiar and generally accessible. Thus, some standard products were once customized.