Digital Advertising and Its Habitats
Posted: Tue Dec 24, 2024 6:44 am
What could be more organic in the digital world for business promotion than digital advertising? It hits the mark, increases the reach of the target audience both online and offline, and most importantly, its effectiveness is easy to track. It is used with equal success in both b2b and b2c segments .
By contacting Fractus, you can order digital advertising: we will select the media that will perfectly suit your business.
Digital Advertising: The Essentials in a Nutshell
What is this type of advertising? Internet promotion andorra email list 24290 contact leads mmediately comes to mind. However, this concept is much broader. Yes, in many ways this type of advertising can easily be confused with both traditional and online advertising. But it's simple: online advertising is part of digital. In this case, "digital" is involved. Moreover, not only smartphones, laptops and tablets are used, but also digital boards, shop windows, city lights, etc.
Digital advertising is the domain of digital marketing, while online promotion is the domain of web marketing. In short, they use digital communication channels, even those that are offline. Which ones exactly?
Digital Advertising: The Essentials in a Nutshell
Communication channels
Internet
The most recognizable type of digital promotion. This includes:
Search engine optimization (SEO) . The essence is in promotion through search engines.
Contextual advertising (PPC) . Shown depending on search queries and user interests.
Banner or media advertising . Placing blocks on various thematic sites and forums.
SMM . Promotion is carried out through social platforms and is intended for those who are not specifically looking for a product or service.
Email marketing ( mailing lists ) . Direct communication is carried out between the brand and the potential buyer.
Video advertising . Displaying commercials on various video platforms, most often YouTube.
Viral marketing . Creative and so interesting content that users spread it like wildfire. These are texts, videos, memes, collages – anything.
Digital Out-of-Home Advertising (DOOH)
It can easily be confused with traditional advertising. However, this type is placed on digital media - digital signage technology is used. These are "smart" platforms: they not only broadcast an advertising message, but also allow you to track how many people passed by and how long each watched the advertisement.
Digital Indoor Advertising
The same interactive electronic platforms, only indoors. If you need to influence a specific target audience as precisely as possible, this digital advertising will allow it.
Communication channels
How to choose a site
What does the choice of communication channel depend on? As with any advertising - on the product and the target audience. Do you need to introduce young people to the product? Use social networks or mobile applications. Do you need to tell about the product in detail? It is better to use video advertising. Is the goal to hook? A bright dynamic banner is what you need.
Benefits of ordering from Fractus
To order digital advertising, just contact us. What do we offer to clients?
Firstly, a successful strategy developed for the customer. The features of the product and the target audience will be taken into account.
Secondly, work on the task of a close-knit team: for each stage a narrow-profile specialist is needed, and we have them. As well as equipment and programs.
Thirdly, full development. Until we agree and approve each stage, the work will not be considered complete.
Contact us! We know what advertising channel you need to achieve the most effective result.
Join and choose thousands of products for wholesale and dropshipping from Ukrainian suppliers for your business, upload products to your online store!
By contacting Fractus, you can order digital advertising: we will select the media that will perfectly suit your business.
Digital Advertising: The Essentials in a Nutshell
What is this type of advertising? Internet promotion andorra email list 24290 contact leads mmediately comes to mind. However, this concept is much broader. Yes, in many ways this type of advertising can easily be confused with both traditional and online advertising. But it's simple: online advertising is part of digital. In this case, "digital" is involved. Moreover, not only smartphones, laptops and tablets are used, but also digital boards, shop windows, city lights, etc.
Digital advertising is the domain of digital marketing, while online promotion is the domain of web marketing. In short, they use digital communication channels, even those that are offline. Which ones exactly?
Digital Advertising: The Essentials in a Nutshell
Communication channels
Internet
The most recognizable type of digital promotion. This includes:
Search engine optimization (SEO) . The essence is in promotion through search engines.
Contextual advertising (PPC) . Shown depending on search queries and user interests.
Banner or media advertising . Placing blocks on various thematic sites and forums.
SMM . Promotion is carried out through social platforms and is intended for those who are not specifically looking for a product or service.
Email marketing ( mailing lists ) . Direct communication is carried out between the brand and the potential buyer.
Video advertising . Displaying commercials on various video platforms, most often YouTube.
Viral marketing . Creative and so interesting content that users spread it like wildfire. These are texts, videos, memes, collages – anything.
Digital Out-of-Home Advertising (DOOH)
It can easily be confused with traditional advertising. However, this type is placed on digital media - digital signage technology is used. These are "smart" platforms: they not only broadcast an advertising message, but also allow you to track how many people passed by and how long each watched the advertisement.
Digital Indoor Advertising
The same interactive electronic platforms, only indoors. If you need to influence a specific target audience as precisely as possible, this digital advertising will allow it.
Communication channels
How to choose a site
What does the choice of communication channel depend on? As with any advertising - on the product and the target audience. Do you need to introduce young people to the product? Use social networks or mobile applications. Do you need to tell about the product in detail? It is better to use video advertising. Is the goal to hook? A bright dynamic banner is what you need.
Benefits of ordering from Fractus
To order digital advertising, just contact us. What do we offer to clients?
Firstly, a successful strategy developed for the customer. The features of the product and the target audience will be taken into account.
Secondly, work on the task of a close-knit team: for each stage a narrow-profile specialist is needed, and we have them. As well as equipment and programs.
Thirdly, full development. Until we agree and approve each stage, the work will not be considered complete.
Contact us! We know what advertising channel you need to achieve the most effective result.
Join and choose thousands of products for wholesale and dropshipping from Ukrainian suppliers for your business, upload products to your online store!